What are the best business negotiation strategies?

A woman shakes the hand of someone sitting across the desk from her.

The right communication degree can help boost your negotiation skills. Whether you’re trying to increase your starting salary at a new job or settling a high-profile business deal, strong negotiation skills are a must. But what are the best negotiation tactics, and how can you fine tune them? Here are five approaches that work—and five to avoid.

Walden Offers 80+ Online Programs to Move Your Life Forward, find your program now.

  1. DO prepare.
    One of the most effective negotiation strategies is preparation. Research the person with whom you’ll be negotiating, from the organization they’re representing to the deals they’ve made in the past. If possible, seek out colleagues who have negotiated with the same individual or group before, to gain insight into what you should expect.

  2. DO know your bottom line.
    Before going into negotiations, be sure to determine your desired outcome and make a pact—with yourself and others, if applicable—not to stray from it. Setting a bottom line will enable you to know when to step back from negotiations and when to move forward.

  3. DO use a friendly approach.
    When it comes to business negotiations, warmth and friendliness go a long way, even as you’re aware of the need to be cautious and not too open. Take time to smile and exchange pleasantries. You may be surprised by how small talk can lead to shared common ground, which can lead to smoother negotiations and a better outcome for everyone involved.

  4. DO listen to others.
    The most important negotiation tactic is one many of us were taught early in our lives, but are likely still trying to master: listening. When you’re eager to make a business deal, it’s easy to get caught up in your talking points. The most effective negotiators follow the 80/20 rule: Listen 80% of the time and talk 20% of the time.

  5. DO consider all of your options.
    While it’s important to know your bottom line, it’s just as important to keep your mind open to a variety of options. If you go into business negotiations with a closed mind, you may miss an unexpected opportunity you would have never thought to consider otherwise.

  6. DON’T get caught up in emotions.
    When it comes to business negotiations, don’t let your emotions dictate your approach. Not only does it interfere with our judgment, it can lead to highly charged blunders that hinder or halt negotiations altogether. Stay calm and friendly, even if those you’re negotiating with aren’t.

  7. DON’T underestimate your worth.
    One of the biggest potential pitfalls of negotiating, especially for those new to business negotiations, is underestimating what you and/or your organization have to offer the other party. Write down your accomplishments or your organization’s strengths before going into negotiations, and keep them in mind as you advocate for what you want.

  8. DON’T have an “all-or-nothing” attitude.
    It’s essential to remember that negotiating, in business or otherwise, requires compromise. The best negotiation tactics are those that focus on developing a mutually beneficial deal for both parties. One-sided thinking is not likely to end with a successful deal, so make sure you know which items are essential to your position and which points you can concede.

  9. DON’T gloat after a win.
    If (or, hopefully, when) your negotiation tactics produce your desired outcome, act as professionally as you did throughout your discussions. After all, businesses change quickly. The person you gloated in front of yesterday may be the person you’re working with or reporting to tomorrow.

  10. DON’T underestimate anyone.
    Regardless of the number of people or appearance of strength and size (or lack thereof) on either side, don’t underestimate the power of a determined competitor—including you. Financial worth and business size may be powerful, but so are preparation, a solid plan, and a great attitude.

Great business negotiation skills start with a great business education.

Effective negotiation tactics stem from effective communication skills. A communication degree can help equip you with the abilities—and the confidence—you’ll need to succeed in business and in life. If you’re a busy adult considering earning a business communication degree in order to advance your career, online education may be the answer.

Walden University’s online BS in Communication can help you engage audiences, build relationships, and drive results in today’s fast-paced, consumer-driven global economy.

Man sitting at latop
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Talk to your personal enrollment advisor for more information today. Please use our International Form if you live outside of the U.S.
Talk to your personal enrollment advisor for more information today. Please use our Domestic Form if you live in the U.S.
*Required Field
Academic Interests
Contact Information
Invalid email address
Please provide a valid phone number
Please provide a valid zipcode
Additional Information
Get Started

By submitting this form, I understand and agree that Walden University may contact me via email, text, telephone, and prerecorded message regarding furthering my education and that calls may be generated using automated technology. You may opt out at any time. Please view our privacy policy or contact us for more details.


By checking this box, I agree that Walden University may contact me by email, text message, autodialed telephone call, and prerecorded message at the contact information provided above regarding opportunities and offers to further my education. I understand that I may withdraw my consent at any time and that my consent is not a condition of any purchase. I have received the Walden University Privacy Policy