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Drive Performance Through Clear, Effective Communication

We interact with organizations every day and in many ways—from where we work to the goods and services we purchase. In the Organizational Society, Branding, and Global Citizenship concentration, you’ll gain insight into the levels, channels, types, and purposes of communications within an organization. Learn how to communicate effectively with all stakeholders and build relationships that can facilitate your organization’s success.

This BS in Communication concentration is ideal for those interested in building stronger employer-employee relationships as well as organization-stakeholder relationships.

Why Walden?

Create Positive Collaborations

Explore the various forms of organizational communication and how to make these interactions more effective.

Build a Communication Toolkit

Learn how to select and implement appropriate communication tools for different types of organizational needs.

Turn Ideas Into Impact

Examine how to develop ideas and initiatives into effective, sustainable organizations.

Program Savings

Speak with an Enrollment Specialist to learn about our current tuition savings.


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Program Details

Curriculum

Degree Completion Requirements

  • 181 quarter credits (1 semester credit equals 1.5 quarter credits)
    • General education courses: 46 cr.
    • Core Program Courses: 50 quarter credits
    • Concentration Courses: 0-25 quarter credits (depending on concentration)
    • General Electives: 55-80 quarter credits (depending on concentration)
    • Capstone Course: 5 quarter credits

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of the number of your transfer credits that Walden would accept, call an Enrollment Specialist at 855-767-9522.

Courses

Course Code Title Credits

Core Program Courses

COMM 1010
Introduction to Communication

The field of communication has grown exponentially in the last 100 years, as various contexts create and influence practice. Once focused only on public speaking, the communication field now encompasses many types of specialized applications, including health, small group, organizational, interpersonal, and intercultural. This class introduces students to foundations of communication, processes that influence communication, and characteristics of effective communication, and provides students the necessary base for success in subsequent communication courses and professional life.

(5 cr.)
COMM 1006
Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media

Mass communication and mass media are such a normal part of people's daily lives that they sometimes don't give them the attention they deserve. The messages, images, and stories individuals see and hear influence and impact them in ways they may not understand. In this course students explore user-generated content, personal branding, and how the modern mass and social media has brought mass communication to almost everyone. Students also examine how political and social messages relate to fake news, and how they can be a part of social change.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 1008
Interpersonal Communication for Personal and Professional Success

Effective interpersonal skills are in high demand with employers, necessary for productivity, and improve individuals' quality of life. Students in this course examine practical concepts and soft skills for personal and professional success. Students explore and discuss listening, verbal communication, nonverbal communication, communication styles, culture, giving and receiving feedback, and interaction in a variety of modalities. Using insights gained from their weekly assignments, students engage in a final project through which they can earn an interpersonal soft skills certificate.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 2001
Dynamics of Group Communication

Now more than ever, organizations are looking for individuals who can work effectively in a group. Students delve into the concepts and strategies of effective group functioning while applying these concepts to a group experience. In addition, students examine research on groups and teams including the following topics: stages of team development, handling conflict effectively, communicating effectively through various modes, valuing diversity, the impacts of groupthink, and encouraging creativity.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 2002
Fundamentals of Public Speaking

Whether you participate in training, a business meeting, or community event, being a skilled public speaker differentiates an uninteresting experience from an engaging one. Students in this course work to develop and enhance their ability and confidence in presentation skills, empathic listening, and critical thinking. Topics include developing content and organizing ideas using proven techniques for the oral delivery of informative and persuasive speeches. Additional topics include audience analysis, critical listening and thinking, and the use of technology in presentations. In this course, students have an opportunity to improve their public communication skills, as well as plan, create, and deliver presentations.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

Note: This course is delivered over a 6-week term but is equated to COMM 2002E, which is delivered in a 12-week term.

(5 cr.)
COMM 2005
Digital Storytelling

Digital storytelling drives the Internet and communication. Writers tell stories on every blog, website, and social media post in the ever-expanding online, mobile environment. User-generated content, citizen journalists, vloggers, and influencers increasingly drive views and capture audiences. Students study the hallmarks of effective digital writing, including clear, concise language and ease of reading across multiple platforms and programs. Digital writing strategies and techniques are key, modern workplace skills, and this course provides engaging, real-world opportunities for students to develop their soft skill set.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 3004
Communication Theory

There is nothing as practical as a good theory. The expanding field of communication has developed a number of theories that explain, predict, and recreate communication impacts. Some of these theories apply to their specific fields, while others have broader application across communication disciplines. Students in this course examine and apply a variety of communication theories within health, small group, organizational, public speaking, interpersonal, intercultural, traditional, and nontraditional contexts. This class assists students in creating, assessing, and choosing effective communication strategies suitable for a variety of contexts.

Prerequisites

  • COMM 1010

(5 cr.)
PREL 3001
Principles of Public Relations

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? Preparing students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR) is a goal of this course. Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization's actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 4101
Organizational Communication

Students in this course work toward gaining skills to communicate effectively in a diverse, global environment. They examine the relationship of culture and personal identity to communication strategies. They also learn to distinguish the modes and styles of communication unique to their personal culture from the cultures of others; explain the theories of cultural differences; anticipate and overcome challenges in cross-cultural situations; and apply effective cross-cultural communication skills to academic, personal, and professional settings. Students engage in a final project through which they gain hands-on experience working with someone from another culture, acquiring practical skills to use in the 21-century global society.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)
COMM 4001
Intercultural Communication

Globalization has created a smaller world. Media, culture, commerce, new neighbors, and new family members have drastically increased interactions among culturally diverse people. In this global environment, people need to interact effectively with all types of people, cultures, and world views. In this course, students are provided tools for observing, evaluating, and understanding various cultures to communicate effectively with others. Students explore the impact of culture and personal identity on communication strategies. They distinguish the modes and styles of communication unique to their personal culture from the cultures of others. Students explain how theories of cultural differences can help to anticipate and overcome challenges in intercultural situations. In addition, students apply effective intercultural communication skills to academic, personal, and professional settings.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • None

(5 cr.)

Concentration Courses

COMM 3002
Negotiation and Persuasion

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, students will become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

(5 cr.)
MEDC 3001
Communicating Through Media and Technology

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

(5 cr.)
PREL 4103
Crisis Communications

Rapid shifts in the economy, changes in political leaders, and negative news reports are just a few of the factors affecting marketing campaigns and public relations (PR) efforts. In this course, students can learn the value of managing internal and external communications effectively in situations of risk, crisis, and sudden change—a critical competence for PR professionals and organizations. Students examine successful and unsuccessful crisis communication efforts and consider issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics. They engage in assignments designed to provide practical application of content through which they gain experience developing a communication plan to mitigate and solve issues of crisis in PR.

Prerequisites

  • PREL 3001 or HLTH 3115

(5 cr.)
PSPA 4030
Communication for Social Change

In a society influenced by technological innovation and virtual spread of information, we can use technology to rekindle friendships with grade-school acquaintances and we can instantaneously follow every action of our favorite entertainers. But it is also our responsibility to know how to use these same social networking techniques and other more traditional means of communication as catalysts for positive social change. In this course, students learn how to use modern communication tools to promote positive social change and mobilize communities. They analyze the use of electronic tools for public and nonprofit sector organizations. Students also examine the key elements of a communication strategy—message development, target audience identification, selection of communication tools, and obtaining feedback—and apply these to current social issues.

(5 cr.)
MGMT 4400
Organizational Behavior and Management

Students address concepts of human and organizational functioning, while focusing on managerial problems and solutions in organizational settings. Topics include individual perception and learning, career development, employee motivation, effective decision making, management of diversity, ethical issues faced by organizations and managers, communications, and the impact of organizational culture on leadership and management.

Prerequisites

BS in Communication

  • COMM 1010

All Other Programs

  • BUSI 1001 or BUSI 1002 or COMM 3001

(5 cr.)

Electives

Choose 11 courses from general education, BS in Communication, other Walden bachelor’s degree programs, or Accelerate into Master’s (AIM) courses. At least 10 credits must be at the 3000 level or higher. Your elective credits should total 55 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on minors: Electives can also be used to complete a six-course minor.

Capstone

COMM 4901
Communication Capstone

Students conclude their study in communications in this course as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Prerequisites

  • All required core and concentration courses

Note: Students complete this course after they meet all other requirements in the program.

(5 cr.)
VIEW ALL COURSES Less Courses

Admission Requirements

Admission is considered for adult students who hold a high school diploma or its equivalent. Applicants must also meet one of the following criteria:

  • You are 21 years of age or older.
  • You are less than 21 years of age with at least 12 quarter credits.
  • You are an active member of the military or a veteran with documentation of service.

More information for international applicants.

Tuition and Fees

Curriculum Component Requirements Cost Amount
Tuition 181 quarter credit hours $333 per quarter hour $60,273
Technology Fee Per quarter $165 $2,640


  $62,913*

*Tuition reflects the minimum time to completion. Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Tuition and time to complete may be reduced if transfer credits are accepted, or if you receive grants, scholarships or other tuition reductions. Walden may accept up to 135 transfer credits. For a personalized estimate of the number of your transfer credits that Walden would accept, call an Enrollment Specialist at 844-768-0109.

Tuition and fees are subject to change. Books and materials are not included and may cost up to an additional $5,000.

Paying for Your Education

Our Enrollment Specialists can help you outline a plan and find resources for funding your education.

Learn more

Program Savings

Speak with an Enrollment Specialist to learn about our current tuition savings.


Get Started Now

Program Outcomes

Enhance Organizational Communication

In this BS in Communication concentration, you’ll explore the art of negotiation and persuasion as well as the role of communication in media and technology, crisis response, and social change. Learn to create and disseminate clear, effective communication on many levels of the organization. Become a stronger, more articulate leader and increase your impact on organizational success.

Career Outlook

Understanding organizational communication can help you become a valuable team member at any level. With a BS in Communication concentration in Organizational Society, Branding, and Global Citizenship, you’ll build your leadership toolkit as well as your confidence. Learn to better connect with and influence audiences of all kinds—from decision-makers and employees to shareholders and customers.

Career options may require additional experience, training, licensure, or other factors beyond the successful completion of this online communication degree program.

Resources

Meet Your Academic Team

  • Gordon Mclean

    Contributing Faculty

    McLean is the author of several textbooks, including Effective Business Communication and Exploring Intercultural Communication. A bilingual scholar, he has provided services for the National Institutes of Health (NIH) and the Ministerio de Hacienda, Chile, and was a Scripps Howard Foundation Scholar.

  • Cliff Bridges

    Contributing Faculty

    Bridges is an award-winning communications and PR leader with significant experience building and enhancing visibility, branding, and growth for varied organizations. He has innovated products and created/implemented marketing communications that meet the needs of diverse marketplaces.”

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