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Explore fundamental business principles and the latest communication strategies and techniques.

Data can inform business, but a compelling and powerful story can call an audience to action, make the sale, or contribute to the viral marketing campaign. Strong communication skills are highly sought after by today’s employers. According to the National Association of Colleges and Employers’ Job Outlook 2020, employers rank communication skills in the top 10 most-important abilities employers seek.1

Students in the BS in Communication program are prepared to meet the growing demand for professionals who can create effective business strategies and communicate them effectively to colleagues, customers, and other key audiences. Through a multidisciplinary curriculum, students learn strategic communication skills while exploring the fundamentals of business and the dynamics of organizations.

By focusing on the latest industry techniques and strategies, this online bachelor’s program in communication can prepare you to create targeted social media messaging, develop marketing campaigns, write compelling communications, deliver engaging presentations, and promote ideas that inspire others to take action.

Whether you want to advance in your current career or pursue new options in fields such as advertising, corporate communications, marketing, politics, or public relations, earning your communication degree online can help you gain a powerful competitive advantage.

Explore Core Business Areas

Explore core business areas such as management and leadership, information systems, and business law.

Real-world Context

Apply fundamental business principles and practices to solve business problems in a real-world context.

Communication Skills

Examine the complex communicative behaviors that occur in diverse settings and assess your own communication style.

Communication Plan

Develop and implement strategic communication plans to address company needs such as crisis management, employee awareness, and shareholder updates.

Communication Skills

Write and speak clearly to enhance your interpersonal and intrapersonal communication skills and to relate better with others.

Corporate Identity

Build corporate identity through the use of branding and images.

Program Savings

Receive a $2,500 grant if you reside in the U.S. and start this program on November 30, 2020. Contact one of our enrollment specialists to learn more.

Get Started Now

Curriculum

Degree Completion Requirements

  • 181 total quarter credits

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-767-9522.

*Click here for required general education courses by program.

Courses

Course Code Title Credits

FIRST-TERM COURSE

LDRS 1001

Personal and Organizational Leadership

Personal goals, values, and purpose represent the foundations of effective personal leadership. In this introductory course, students explore this concept of personal leadership in their own work and community roles. Through the application of self-assessment tools, students can gain insights into their leadership strengths as well as those areas representing opportunities for improvement. The roles of emotional intelligence and social intelligence are introduced to provide a more comprehensive model of personal leadership. Students also investigate the alignment of Walden's mission of social change with broader societal issues in the workplace, including the relationship between personal and organizational leadership.

(6 cr.)

CORE COURSES

COMM 1006

Stereotypes and Scandals: Exploring the Power of Mass Communication and Mass Media

Mass communication and mass media are such a normal part of people's daily lives that they sometimes don't give them the attention they deserve. The messages, images, and stories individuals see and hear influence and impact them in ways they may not understand. In this course students explore user-generated content, personal branding, and how the modern mass and social media has brought mass communication to almost everyone. Students also examine how political and social messages relate to fake news, and how they can be a part of social change.

(5 cr.)
COMM 1008

Interpersonal Communication for Personal and Professional Success

Effective interpersonal skills are in high demand with employers, necessary for productivity, and improve individuals' quality of life. Students in this course examine practical concepts and soft skills for personal and professional success. Students explore and discuss listening, verbal communication, nonverbal communication, communication styles, culture, giving and receiving feedback, and interaction in a variety of modalities. Using insights gained from their weekly assignments, students engage in a final project through which they can earn an interpersonal soft skills certificate.

(5 cr.)
COMM 2001

Dynamics of Group Communication

Now more than ever, organizations are looking for individuals who can work effectively in a group. Students delve into the concepts and strategies of effective group functioning while applying these concepts to a group experience. In addition, students examine research on groups and teams including the following topics: stages of team development, handling conflict effectively, communicating effectively through various modes, valuing diversity, the impacts of groupthink, and encouraging creativity.

(5 cr.)
COMM 2002

Fundamentals of Public Speaking

Whether you participate in training, a business meeting, or community event, being a skilled public speaker differentiates an uninteresting experience from an engaging one. Students in this course work to develop and enhance their ability and confidence in presentation skills, empathic listening, and critical thinking. Topics include developing content and organizing ideas using proven techniques for the oral delivery of informative and persuasive speeches. Additional topics include audience analysis, critical listening and thinking, and the use of technology in presentations. In this course, students have an opportunity to improve their public communication skills, as well as plan, create, and deliver presentations.

(5 cr.)
COMM 3005

Business Communication

Effective oral and written communication skills are in high demand by employers. This course offers students the opportunity to focus on the skills needed for successful business performance and relationships. Students receive training in meeting management; virtual conferencing; working in virtual teams; and strategic visual representation of relationships and data for target audiences, including spreadsheets, business letters, memos, and other forms of print and electronic communication. Students also work toward gaining insight into their ability to communicate, to manage conflict, and to be culturally competent in the workplace.

(5 cr.)
COMM 2005

Digital Storytelling

Digital storytelling drives the Internet and communication. Writers tell stories on every blog, website, and social media post in the ever-expanding online, mobile environment. User-generated content, citizen journalists, vloggers, and influencers increasingly drive views and capture audiences. Students study the hallmarks of effective digital writing, including clear, concise language and ease of reading across multiple platforms and programs. Digital writing strategies and techniques are key, modern workplace skills, and this course provides engaging, real-world opportunities for students to develop their soft skill set.

(5 cr.)
PREL 3001

Principles of Public Relations

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? Preparing students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR) is a goal of this course. Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization's actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process.  

(5 cr.)
PREL 4103

Crisis Communications

Rapid shifts in the economy, changes in political leaders, and negative news reports are just a few of the factors affecting marketing campaigns and public relations (PR) efforts. In this course, students can learn the value of managing internal and external communications effectively in situations of risk, crisis, and sudden change—a critical competence for PR professionals and organizations. Students examine successful and unsuccessful crisis communication efforts and consider issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics. They engage in assignments designed to provide practical application of content through which they gain experience developing a communication plan to mitigate and solve issues of crisis in PR.   (Prerequisite(s): PREL 3001 or HLTH 3115.)

(5 cr.)
COMM 4101

Organizational Communication

Students in this course work toward gaining skills to communicate effectively in a diverse, global environment. They examine the relationship of culture and personal identity to communication strategies. They also learn to distinguish the modes and styles of communication unique to their personal culture from the cultures of others; explain the theories of cultural differences; anticipate and overcome challenges in cross-cultural situations; and apply effective cross-cultural communication skills to academic, personal, and professional settings. Students engage in a final project through which they gain hands-on experience working with someone from another culture, acquiring practical skills to use in the 21-century global society.

(5 cr.)
MRKT 4511

Marketing Communications

Students in this course prepare to engage effectively in the practice of developing targeted communications—written, spoken, broadcast, and printed—that specifically support the marketing initiatives and strategies of any planned effort. Students hone their problem-solving and creative skills while practicing with marketing tools, such as integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. They use basic marketing principles to assess successful and failed marketing communications efforts and create a portfolio of useable approaches.  

(5 cr.)
COMM 4001

Intercultural Communication

Globalization has created a smaller world. Media, culture, commerce, new neighbors, and new family members have drastically increased interactions among culturally diverse people. In this global environment, people need to interact effectively with all types of people, cultures, and world views. In this course, students are provided tools for observing, evaluating, and understanding various cultures to communicate effectively with others. Students explore the impact of culture and personal identity on communication strategies. They distinguish the modes and styles of communication unique to their personal culture from the cultures of others. Students explain how theories of cultural differences can help to anticipate and overcome challenges in intercultural situations. In addition, students apply effective intercultural communication skills to academic, personal, and professional settings.

(5 cr.)
ACCT 1004

Fundamentals of Accounting

Students take a top-down approach to understanding introductory accounting documents and procedures by exploring a business's financial statements, including the balance sheet, income statement, and cash flow statement in this course. Students explore the practical uses for information that can be gleaned from these statements, individually and as a whole, through a detailed examination of the properties and characteristics of each statement. Students engage in application assignments and discussions on a variety of topics, such as regulations that should be followed when preparing financial statements as promulgated by generally accepted accounting principles (GAAP). Students examine the U.S. use of GAAP in comparison to the use of International Financial Reporting Standards. (Prerequisite(s): BUSI 1002 AND MATH 1030 or MATH 1040.)

(5 cr.)
BUSI 1002

Introduction to Management

The roles, functions, and styles of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. Students focus on the techniques, tools, and methods of managerial decision making and employee motivation, as well as consider the effects of ethical leadership and management practices on an organization. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management.

(5 cr.)
ISYS 3001

Information Systems in Enterprise

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve its goals is to understand how to leverage information systems and emerging technology. In this course, students have the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisite(s): BUSI 1002.)

(5 cr.)
ECON 1002

Microeconomics

The principles of microeconomics explain how in a market economy the price system answers the following fundamental economic questions: What goods and services are produced and distributed as well as how and for whom? Students in this course examine the behaviors of households that supply factors of production—natural resources, labor, and capital—to firms and that purchase consumer goods and services from firms. They also investigate firms that maximize profit through their decisions about acquiring factors of production, controlling costs of production, choosing the optimal level of output, competing with other firms under different market structures, and making investment decisions about entering new markets.   (Prerequisite(s): MATH 1030 or MATH 1040.)

(5 cr.)
BUSI 2001

Business Law

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context.  (Prerequisite(s): BUSI 1002.)

(5 cr.)
MRKT 3001

Marketing

Students examine basic marketing functions and the execution of successful marketing processes. They gain a fundamental understanding of marketing concepts, practices, terminology, associated technologies, and practical applications including customer relationship management. (Prerequisite(s): BUSI 1002.)

(5 cr.)
STAT 2002

Business Statistics

In this course, students examine the fundamentals of probability and descriptive and inferential statistics. Students learn concepts of hypothesis testing, simple regression, and correlation analysis, focusing on the application of these techniques to business decision making. Applying these concepts to analyze hypothetical case scenarios, students can learn practical ways that they can use statistics in their daily life. Students also have the opportunity to share insight and gain new perspectives on these topics through weekly discussions.

(5 cr.)

CAPSTONE

COMM 4901

Communication Capstone

Students conclude their study in communications in this course as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.  

(5 cr.)

ELECTIVE COURSES

Choose 8 courses from general education, BS in Communication, other Walden bachelor’s degree programs, or Accelerate into Master’s (AIM) courses. At least 10 credits must be at the 3000 level or higher. Your elective credits should total 40 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on minors: Electives can also be used to complete a six-course minor.

VIEW ALL COURSES Less Courses

Tuition and Fees

Curriculum Component Requirements Cost Total *
Tuition 181 total quarter credit hours $325 per quarter hour $58,825
Technology Fee Per quarter $160 $2,560


TOTAL $61,385


Transfer up to 135 credits $45,795


Total with Maximum Transfer Credits† $15,590

The tuition reflects the minimum time to completion. Time to completion varies by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-646-5286.

*Tuition and fees are subject to change. Books and materials are not included and may cost up to an additional $5,000.

Maximum transfer credit total includes reduction in technology fee as related to reduced number of courses over time.

FINANCIAL AID

Many Walden degree-seeking students—67%—receive some form of financial aid.* Create a customized plan that makes sense for you.

*Source: Walden University’s Office of Financial Aid. Data reports as of 2018.

Find Ways to Save

Program Savings

Receive a $2,500 grant if you reside in the U.S. and start this program on November 30, 2020. Contact one of our enrollment specialists to learn more.

Get Started Now

Admission Requirements

Admission is considered for adult students who hold a high school diploma or its equivalent. Applicants must also meet one of the following criteria:

  • You are 21 years of age or older.
  • You are less than 21 years of age with 60 quarter credit hours.
  • You are an active member of the military or a veteran with documentation of service.

You are concurrently enrolled in an approved partner institution with an articulation agreement with Walden.
More information for international applicants.

Learning Outcomes

Graduates of the online BS in Communication program will be prepared to:

  • Demonstrate effective communication skills appropriate to the audience/purpose.
  • Assess personal communication styles.
  • Employ effective digital communication strategies.
  • Assess business principles and practices related to an organization being able to operate in a socially responsible manner.
  • Integrate ethically and socially aware communication strategies.
  • Appropriately apply professional communication standards.
  • Demonstrate the ability to promote positive social change through communication practices.

Career Impact

What’s Your Career Goal?

Depending on your personal and professional aspirations, as a graduate of Walden’s BS in Communication program, you may pursue careers in a variety of fields that include:

  • Business
  • Community outreach
  • Education
  • Electronic media/radio/television
  • Healthcare
  • International relations
  • Journalism
  • Law/government/politics
  • Marketing/advertising
  • Public relations
  • Technology
  • Theater/performing arts
  • Social and human relations

Testimonials

FAQ About Walden’s Online Bachelor of Science in Communication Program

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