Explore fundamental business principles while studying the latest communication strategies and techniques.

Data can inform business, but a compelling and powerful story can call an audience to action, make the sale, or contribute to the viral marketing campaign. Strong communication skills are highly sought after by today’s employers. According to the National Association of Colleges and Employers’ Job Outlook 2019, employers rank communication skills in the top 10 most-important abilities employers seek—with written communication skills being the No. 1 attribute desired on a prospective employee’s résumé.1

Students in the BS in Communication program are prepared to meet the growing demand for professionals who can create effective business strategies and communicate them effectively to colleagues, customers, and other key audiences. Through a multidisciplinary curriculum, students learn strategic communication skills while exploring the fundamentals of business and the dynamics of organizations.

By focusing on the latest industry techniques and strategies, this online bachelor’s degree in communication can prepare you to create targeted social media messaging, develop marketing campaigns, write compelling communications, deliver engaging presentations, and promote ideas that inspire others to take action.

Whether you want to advance in your current career or pursue new options in fields such as advertising, corporate communications, marketing, politics, or public relations, earning your communication degree online can help you gain a powerful competitive advantage.

Highlights of Walden’s BS in Communication Degree

As a student in this program, you will have the opportunity to:

  • Explore core business areas such as management and leadership, information systems, and business law.
  • Apply fundamental business principles and practices to solve business problems in a real-world context.
  • Examine the complex communicative behaviors that occur in diverse settings and assess your own communication style.
  • Develop and implement strategic communication plans to address company needs such as crisis management, employee awareness, and shareholder updates.
  • Write and speak clearly to enhance your interpersonal and intrapersonal communication skills and to relate better with others.
  • Build corporate identity through the use of branding and images.

Learning Outcomes

Graduates of the online BS in Communication program will be prepared to:

  • Demonstrate effective communication skills appropriate to the audience/purpose.
  • Assess personal communication styles.
  • Employ effective digital communication strategies.
  • Assess business principles and practices related to an organization being able to operate in a socially responsible manner.
  • Integrate ethically and socially aware communication strategies.
  • Appropriately apply professional communication standards.
  • Demonstrate the ability to promote positive social change through communication practices.

 

Career Impact

What’s Your Career Goal?

Depending on your personal and professional aspirations, as a graduate of Walden’s BS in Communication program, you may pursue careers in a variety of fields that include:

  • Business
  • Community outreach
  • Education
  • Electronic media/radio/television
  • Healthcare
  • International relations
  • Journalism
  • Law/government/politics
  • Marketing/advertising
  • Public relations
  • Technology
  • Theater/performing arts
  • Social and human relations

Highlights

Beyond the Classroom

When you pursue your bachelor’s degree at Walden, you can translate your coursework into practice by participating in an optional field experience, service learning project, or study abroad program.

Accelerate Into Master's (AIM) Program

The AIM program allows you to complete your master’s program with up to 50% fewer credits, since you begin the coursework while earning your bachelor’s degree.

Undergraduate Pathways

Undergraduate Pathways offers options for increasing your course load to reduce your degree completion time.

Testimonials

Becky Fleming

Becky Fleming

BS in Communications Graduate
The way the professors interactday by day with the students, the support that Walden has for anything you need, and the great resources that we have in every class are amazing.
With an MBA, I now have the knowledge and skills to manage an entire organization, including finance management, acquisition, human capital, technology management, and marketing.
I was accepted at George Washington University at the same time I received the acceptance from Walden. The choice was clear to me. I selected the university that matched my educational goals and provided me the opportunity to study aspects of positive social change within my specialization of leadership.
Bryan Ortiz BS in Business Administration Graduate
Bryan Ortiz
Celeste Steele MBA Graduate
Celeste Steele
Ingrid M. Hayes-Burrell DBA Graduate
Ingrid Hayes-Burrell

1National Association of Colleges and Employers, Job Outlook 2019.

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Questions about our BS in Communication?
Questions about our BS in Communication?
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