There have never been so many ways to transmit and share information as there are today. From social media to video streaming services to electronic billboards to traditional radio and television, there is a lot of what’s collectively been termed “content” available.
And people are using that content, with younger adults spending as many as 18 hours a day reading, viewing, or otherwise consuming this information.* Who is managing all this content—and earning a living doing so? Many of them work in the marketing and communications fields. If that’s an industry you’d like to join, the online degree and graduate certificate programs below can help get you started.
MS in Marketing
If you want to be an important part of the modern advertising and marketing industry, consider earning an MS in Marketing. This online marketing degree will help provide you with expert-level knowledge on a wide range of topics including digital and traditional marketing tools, consumer behavior, marketing metrics, and brand building. MS in Marketing career options are just as expansive as the knowledge you’ll gain—common careers include advertising, promotion, and marketing managers, which earned a median annual salary of $115,000 in 2012.† Another promising career is market research analyst, which U.S. News & World Report ranked as the top job in business.‡
MS in Project Management
In this field, career options don’t always require you to graduate with a marketing or communication degree. Demand for professionals who understand the nuances of project management is predicted to increase dramatically during the next decade.§ In the marketing and communication industries, businesses typically launch a large number of projects across a wide variety of media, making project managers a vital part of marketing campaigns and communication initiatives. If you are detail oriented and want to help businesses succeed in their communication efforts, an MS in Project Management is a great online degree choice.
Graduate Certificate in Digital Marketing
You don’t have to earn a master’s degree to benefit from online marketing education. A Graduate Certificate in Digital Marketing offers graduate-level knowledge in one of marketing’s newest and most exciting fields. Digital marketing refers to marketing-oriented communications on social media, websites, search engines, and mobile applications. This certificate can give you a deeper understanding of how digital communications work, and teach you everything from the art and science of Web design to how to assess and interpret online analytics.
BS in Communication
Not all communication careers are in a traditional corporate setting. A BS in Communication can also give you the skills you need to work in the creative fields. This online communication degree can teach you about content generation, marketing campaign development, and public relations. If you’re naturally creative to begin with, BS in Communication career options include jobs at advertising agencies, on political campaigns, at PR firms, and others—where public relations specialists earned a median salary of more than $54,000 a year in 2012.**
BS in Communication with a Concentration in Marketing Communication
Employers rank the ability to communicate verbally with audiences inside and outside an organization as one of the most important candidate qualities.†† As such, a BS in Communication with a focus on marketing communication can prove to be a valuable online degree. Careers with a communication degree like this one include roles in corporate marketing departments, human resources, and brand management divisions. It’s a great degree if you want to learn how to communicate in ways that can positively impact a business’ bottom line.
Walden University is an accredited institution offering online marketing degree and certificate programs. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.
*Entrepreneur, “Millennials Spend 18 Hours a Day Consuming Content—And It’s Mostly Content Generated By Peers,” on the Internet at www.entrepreneur.com/article/232062.
†Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014–2015 Edition, “Advertising, Promotions, and Marketing Managers,” on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
‡U.S. News & World Report, “Best Business Jobs for 2015,” on the Internet at http://money.usnews.com/careers/best-jobs/rankings/best-business-jobs?int=a10a08.
§Project Management Institute (PMI), PMI Today, “Special Section: The Talent Gap,” on the Internet at www.pmitoday-digital.com/pmitoday/200906open?pg=9#pg9.
**Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014–2015 Edition, “Public Relations Specialists,” on the Internet at www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.
††National Association of Colleges and Employers, “Job Outlook: The Candidate Skills/Qualities Employers Want,” on the Internet at www.naceweb.org/s10022013/job-outlook-skills-quality.aspx.
Career options may require additional experience, training, or other factors beyond the successful completion of a degree program.
Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.