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In their quest to sell as many products as possible, marketers have always tried to see into customers’ minds. But now they can literally see into people’s brains.
It’s called neuromarketing and it’s an increasingly popular method for testing new products and determining consumer tastes. If you’re in business management—or are considering going through management training to become a manager—you should have a good understanding of how neuromarketing works. It could help you lead your business to greater success.
Neuromarketing uses brain-scanning technology—such as MRIs and electroencephalography (EEG)—to observe how people’s brains respond to a specific ad, packaging design, product design, etc. Marketers take the results of the scans and use them to create marketing consumers will find more appealing or motivating. Typically, marketers hire neurologists or other scientists to help conduct and interpret the tests. As such, neuromarketing is at the intersection of commerce and science.
Over the past decade, neuromarketing has been used by many top companies seeking new insights into what consumers want and don’t want. Here are a few ways neuromarketing is being used:
As neuromarketing has gained prominence, many of the best business schools, top MBA programs, and top DBA programs have incorporated neuromarketing coursework into their curriculum. Earning an advanced business degree or management degree is one way you can learn how to apply neuromarketing—and many other proven techniques—to the management of your business.
In particular, you should consider earning a Master of Business Administration (MBA degree) or a Doctor of Business Administration (DBA degree). Not only can a master’s of business administration or a doctorate in business help you gain expert management skills, both of these business administration degrees can be earned online. That means, instead of having to attend classes on a campus and at specific times, you can earn your master’s or doctorate in a much more convenient format.
Both online MBA and online DBA programs will let you complete the majority of your coursework from home. Plus, online MBA programs and online DBA programs provide excellent flexibility, allowing you to schedule your studies for the time of day that works best for you. These advantages have made online graduate degree programs popular among working adults. With an MBA online program or an online DBA degree program, you can improve your understanding of topics such as neuromarketing that can help you lead your business to success.
Walden University is an accredited institution offering online Master of Business Administration and Doctor of Business Administration degree programs. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.
1 Source: www.nytimes.com/2009/02/25/business/media/25adco.html
2 Source: www.maistro.com/blogs/impact-colour-advertising-marketing-design
3 Source: www.nytimes.com/2010/02/27/your-money/27shortcuts.html?_r=0%20
Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.