Learn about the statistics behind how age impacts the way in which social media is used across the U.S.

''If you’ve ever heard a teenager say, “Ugh, Facebook is for old people,” you already know that social media preference has an age component. But if you look at the data, you’ll see that social media use isn’t as simple as “old people use this, young people use that.” Below, we outline some of the statistics surrounding how age influences specific social media preferences.

Most Americans Use Social Media

According to a recent study by the Pew Research Center, nearly 70% of Americans use some form of social media.1 In other words, social media is in common use across age groups.

Walden Offers 80+ Online Programs to Move Your Life Forward, find your program now.

Younger Age Groups Are Becoming Less Dominant Within Social Media

At the advent of social media, Pew routinely found that younger Americans (ages 18–29) were significantly more likely to use social media. Now, Pew’s data shows the gap has significantly narrowed. Nearly 80% of 30- to 49-year-olds and nearly 65% of 50- to 64-year-olds also use social media, as compared to 88% of 18- to 29-year-olds. And while only 37% of those ages 65 and older use social media, their numbers are growing.

The Changing Facebook Market

According to Pew, Facebook is the most used social media platform, regardless of age. However, that doesn’t tell the whole social media story. While 81% of 18- to 29-year-olds use Facebook, that age group also uses many other social media platforms. And they use them at rates far exceeding the use rates of other age groups. For instance, 64% of 18- to 29-year-olds use Instagram and 40% use Twitter. Among older age groups, none comes close to breaking 50% for Instagram use or 30% for Twitter use.

In addition, there is evidence that Facebook is losing ground among younger Americans even as it gains popularity with older Americans. A recent Gallup survey found Facebook use among 18- to 29-year-olds has dropped 2% since 2011 while increasing 8% among 30- to 49-year-olds, 18% among 50- to 64-year-olds, and 14% among those over 65.2

Technology, Like Social Media, Is Here to Stay

Regardless of age, one thing is for certain: Social media has changed the way we think about information technology. Technology that was once confined to large glass rooms now fits in the palm of our hand. It’s portable, it’s instant, and it’s constantly getting smarter. With so many people using social media across age groups, it’s unlikely that it is going anywhere.

But as recent data shows, social media preferences aren’t uniform and could continue to diversify in the coming years. This will inevitably create new challenges and opportunities for information technology enterprises, social media companies, and the businesses that use both for promotion and advertising.

Advance Your Career by Earning Your IT Degree, Business Degree, or Management Degree at Walden University

If you want to seize opportunities as they arise, Walden offers several degree paths that can help you gain the knowledge and skills you’ll need. On the information technology side, a Master of Information Systems Management (MISM) can give you business-infused tech know-how to evaluate and allocate information technology resources effectively, design and manage systems to meet key organizational objectives, and lead IT initiatives and teams across functional areas in diverse organizations. On the business side, an MS in Marketing can prepare you to leverage the power of social media for marketing purposes, while a Master of Business Administration (MBA) can give you the strategic skills you’ll need to help manage a social media company or a company with a serious social media presence.

And at Walden, an accredited university, you can earn your degree online while you continue to work full time. That means you can better maintain a work-life balance while you develop the tools and competencies to excel in your field and stand out in the job market. With online education, there’s no need to completely rearrange your schedule or commute to campus—you can take classes at whatever time of day works best for you as you work to earn your degree and further your career.

Walden University is an accredited institution offering a Master of Information Systems Management, MS in Marketing, and Master of Business Administration degree program online. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.


1Source: www.pewinternet.org/fact-sheet/social-media
2Source: https://news.gallup.com/poll/233456/older-americans-facebook-2011.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication

Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.

Man sitting at latop
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Talk to your personal enrollment advisor for more information today. Please use our International Form if you live outside of the U.S.
Talk to your personal enrollment advisor for more information today. Please use our Domestic Form if you live in the U.S.
*Required Field
Academic Interests
Required
Required
Contact Information
Required
Required
Invalid email address
Please provide a valid phone number
Required
Please provide a valid zipcode
Required
Additional Information
Required
Get Started

By submitting this form, I understand and agree that Walden University may contact me via email, text, telephone, and prerecorded message regarding furthering my education and that calls may be generated using automated technology. You may opt out at any time. Please view our privacy policy or contact us for more details.

Required

By checking this box, I agree that Walden University may contact me by email, text message, autodialed telephone call, and prerecorded message at the contact information provided above regarding opportunities and offers to further my education. I understand that I may withdraw my consent at any time and that my consent is not a condition of any purchase. I have received the Walden University Privacy Policy