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4 Common Marketing Challenges (and How to Address Them)

An MBA can prepare you to solve your organization’s most difficult marketing problems.

Between new technologies and evolving social media platforms, marketing today is a moving target.

Even in the midst of this rapidly evolving field, one thing remains the same: Regardless of size or success, every company faces marketing challenges.


From improving the customer experience to optimizing market performance, we’ve rounded up four common marketing challenges, pinpointing how an on-campus or online degree program (specifically an MBA) can prepare you to help solve them.

Challenge 1: Harnessing the power of social media marketing
Social media can make or break a marketing campaign. Harnessing its full power, however, can be a challenge for even the savviest marketers. In a Master of Business Administration (MBA) program, you’ll not only keep abreast of the newest social media platforms, you’ll learn how to engage your audience by applying elements of storytelling to your social media campaigns. Since social media can present a number of potentially thorny legal issues, a master’s degree in business administration also helps equip you with working knowledge about how ethics, privacy, and media law impact social media, in order to help your organization avoid legal missteps.

Challenge 2: Developing relationships with consumers
Developing and maintaining consumer relationships is something all businesses pursue, sometimes with less-than-stellar results. An on-campus or online business degree program can provide you with the know-how to foster consumer loyalty and increase customer retention through proven business-to-business (B2B) and business-to-consumer (B2C) relationship marketing strategies. From leveraging digital technologies to engage, convert, and retain customers to launching fully integrated customer relationship management (CRM) systems to provide personalized and targeted messaging, an MBA can equip you with the working knowledge to build and maintain authentic relationships with your customers that will improve your image and bottom line.

Challenge 3: Improving the customer experience
Part of developing customer relationships involves the commitment to continually improving the customer experience. Understanding consumer behavior is key to this. Curriculum within an MBA program investigates the core principles of consumer behavior to help business managers and marketers improve the customer experience, from pre-purchase to post-purchase. An on-campus or online business degree program can equip you with working knowledge about the factors that influence buyer behavior and how to incorporate these elements into your marketing strategy to improve your customers’ experience from the ground up.

Challenge 4: Optimizing market performance
Once your marketing campaign is launched, how do you know if it’s working? And how do you know which channels to invest in and which ones to abandon? A master’s degree in business can prepare you to meet the challenges of today’s tight budgets by teaching you how to establish relevant metrics, analyze and interpret performance data, forecast results, calculate return on investment (ROI), optimize marketing performance, and present campaign results for both traditional and digital channels.

Take your marketing skills to the next level with an MBA

From creating and executing a campaign to evaluating its success, a master’s in business administration can help you develop the marketing skills needed to keep you at the forefront of a rapidly evolving field, boosting your career and your organization’s bottom line.

When it comes to earning a degree, many busy professionals prefer the convenience of an online business degree program. Thanks to unique online learning environments, everything traditionally done in a classroom—including discussions, assignments, exams, and more—can be completed from the comfort of home or on the go, making an online MBA program ideal for those balancing work and family commitments.

Walden University is an accredited institution offering an online Master of Business Administration (MBA) degree program available in the course-based format and Tempo Learning® competency-based format. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.

Walden University is accredited by The Higher Learning Commission,