What if your company could attain:
A 10% to 19% increase in sales?
A 14% to 29% increase in profit?
3% to 7% higher customer engagement?
6% to 16% lower turnover?
9% to 15% increase in engaged employees?
22% to 59% fewer safety incidents?
According to research by Gallup, these improvements are possible when a company becomes a strengths-based company.*
A strengths-based company is any company that centers its business management on developing employee strengths and putting employees in positions where they can best utilize those strengths. This approach is the opposite of a weakness-improvement-based approach that tries to “fix” employee weaknesses and mold employees to fit specific, predetermined roles. You wouldn’t put your team’s best pitcher in the outfield, so why would you put someone who excels at engineering in the sales department? Strengths-based companies adhere to the logic that matching employees with positions where they can naturally excel is better than trying to shove employees into positions that don’t fit them well.
Becoming a successful strengths-based company takes more than simply saying you’ll develop and utilize employee strengths. You must follow best practices and institute changes at multiple levels of your organization.
Internal Communications Should:
Employee Training Should
Building a strengths-based company takes time and knowledge. If you want to gain the deep understanding of business necessary to make a strengths-based approach successful, you should consider earning an advanced business degree or management degree. While an MBA degree is a popular choice among some, a Doctor of Business Administration (DBA degree)—the terminal business administration degree—can help you gain next-level decision-making and leadership skills, along with an in-depth knowledge of both theory and applied research.
If you’re wondering how you can fit earning a doctorate in business into your busy life, take a look at the online learning options offered by some of the top DBA programs. When you enroll in an online graduate degree program, you don’t have to worry about driving to a campus and attending classes at times that interfere with your other responsibilities. Instead, an online DBA program lets you complete the majority of your coursework from home. Plus, when you choose to enroll in an online DBA degree program, you can take advantage of a flexible learning schedule designed to fit the needs of working adults.
Through an online doctoral program, you can gain the knowledge and skills you need to make your company a strengths-based company.
Walden University is an accredited institution offering an online Doctor of Business Administration degree program. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.
*B. Rigoni, et. al., Global Study: ROI for Strengths-Based Companies, Gallup, on the internet at www.gallup.com/businessjournal/195725/global-study-roi-strengths-based-development.aspx.
†S. Sorenson, How Employees Strengths Make Your Company Stronger, Gallup, on the internet at www.gallup.com/businessjournal/167462/employees-strengths-company-stronger.aspx.
Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.