After earning your business degree and landing your dream job, having a great elevator pitch can further boost your confidence while making a great impression. An elevator pitch is a quick 60-second synopsis of your work, which is essentially short enough to get your point across in the time between floors in an elevator. Elevator pitches can vary in content, and sometimes length (exceeding a minute), and can be used to develop new business leads, build your network, and more.
Regardless of your intent, a common goal in the world of business management is to have your audience understand what your company is about and what you do for them. There are many ways to approach drafting a great elevator pitch. Here are some important elements you may want to incorporate:
In addition to promoting your company, you can also develop an elevator pitch to promote your personal brand, which is an increasingly important element in today’s competitive global workforce. Being prepared to talk about yourself in a way that would interest a potential future employer in a short amount of time can result in an invitation for an interview. Similar to promoting your company, here are some important elements you may want to include:
Whether you’re promoting your company and its services or your personal brand and all you can offer, it’s very important to be authentic and practice your pitch. You never know who will be standing next to you or how long you’ll have to make a first impression, so be prepared to adjust your pitch for your audience as well as for the time allotted for this quick but crucial sell.
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