College of Management and Technology
School of Management
Dr. Rod Hagedorn is a veteran business performance improvement professional, having had management experience with several Fortune 500 companies and consulting experience with numerous small and mid-size organizations. He has proven expertise in marketing strategy, marketing effectiveness, cost containment, competitive positioning, new concept/product development, and driving change.
His experience includes nearly two decades of working with leading companies such as Wells Fargo, Meredith Corporation, Northwest Airlines (Delta), U.S. Bancorp, and UnitedHealth Group. Over the years, he has been instrumental in driving growth, reducing costs, and improving business performance. He currently serves as general manager and senior partner for Business Performance Improvement Consortium LLC, a consulting group based in downtown Minneapolis.
A practitioner-scholar, Rod’s academic background has encompassed teaching management and marketing for several colleges and universities including Iowa State University, Grand View University, the University of St. Thomas Opus College of Business, and Walden University.
Rod holds a B.S. in finance and economics, in addition to a general management M.B.A. from Drake University and a M.S. in marketing from Iowa State University where his thesis research was on measuring sales and marketing effectiveness. His doctoral dissertation subsequently focused on CEO attitudes toward marketing and the relationship to marketing performance, leading to a Doctor of Management from Colorado Technical University in Colorado Springs.
He is a member in good standing of the Academy of Management, the American Marketing Association, the Institute of Management Consultants, and the Society for Case Research.
MRKT 3001 - Marketing
MRKT 4501 - Marketing Management
MRKT 4503 - Strategic Services Marketing
MRKT 6100 - Integrated Marketing in the Digital Age
MRKT 6140 - Market Research and Consumer Insights
Doctor of Management, Colorado Technical University - Colorado Springs - Colorado Springs, CO
MS, Iowa State University - Ames, IA
MBA, Drake University - Des Moines, IA
BS, Minnesota State University - Mankato - Mankato, MN
Awards / Honors
Honorary Member, Sigma Iota Epsilon Management Fraternity, 1992