Rod Hagedorn

Dr. Rod Hagedorn is a veteran business performance improvement professional, having had management experience with several Fortune 500 companies and consulting experience with numerous small and mid-size organizations. He has proven expertise in marketing strategy, marketing effectiveness, cost containment, competitive positioning, new concept/product development, and driving change.

His experience includes nearly two decades of working with leading companies such as Wells Fargo, Meredith Corporation, Northwest Airlines (Delta), U.S. Bancorp, and UnitedHealth Group. Over the years, he has been instrumental in driving growth, reducing costs, and improving business performance. He currently serves as general manager and senior partner for Business Performance Improvement Consortium LLC, a consulting group based in downtown Minneapolis.

A practitioner-scholar, Rod’s academic background has encompassed teaching management and marketing for several colleges and universities including Iowa State University, Grand View University, the University of St. Thomas Opus College of Business, and Walden University.

Rod holds a B.S. in finance and economics, in addition to a general management M.B.A. from Drake University and a M.S. in marketing from Iowa State University where his thesis research was on measuring sales and marketing effectiveness. His doctoral dissertation subsequently focused on CEO attitudes toward marketing and the relationship to marketing performance, leading to a Doctor of Management from Colorado Technical University in Colorado Springs.

He is a member in good standing of the Academy of Management, the American Marketing Association, and the Institute of Management Consultants.

Courses Taught

MRKT 3001 - Marketing

MRKT 4501 - Marketing Management

MRKT 4503 - Strategic Services Marketing

MRKT 6100 - Integrated Marketing in the Digital Age

MRKT 6140 - Market Research and Consumer Insights

WMBA 6060 - Marketing for Competitiveness

Education

DM, Colorado Technical University - Colorado Springs

MS, Iowa State University

MBA, Drake University

BS, Minnesota State University - Mankato

Awards / Honors

Honorary Member, Sigma Iota Epsilon Management Fraternity, 1992

Publications

Hagedorn, R. (2013). Discovering possibilities: An applied appreciative inquiry analysis of core organizational values.

Hagedorn, R. (2014). Intrapreneurial sensemaking: The case of a reenvisioned school of professional studies.

Hagedorn, R. (2014). Where do we go from here? A participatory approach to sensemaking in the development of mission and strategy.