Curriculum

Completion Requirements

  • 30 total semester credits
    • Core courses (27 sem. cr.)
    • Capstone course (3 sem. cr.)

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 855-646-5286.

Core Courses

Course Code Course Credits
Course Code MRKT 6100 Course Integrated Marketing in the Digital Age Credits (3 sem. cr.)
Course Code MRKT 6110 Course Digital Marketing Credits (3 sem. cr.)
Course Code MRKT 6120 Course Relationship Marketing Credits (3 sem. cr.)
Course Code MRKT 6130 Course Communicating Using Social and Digital Media Credits (3 sem. cr.)
Course Code MRKT 6140 Course Market Research and Customer Insights Credits (3 sem. cr.)
Course Code MRKT 6150 Course Marketing Communications, Storytelling, and Persuasion Credits (3 sem. cr.)
Course Code MRKT 6160 Course Design Thinking: Strategy and the Creative Process Credits (3 sem. cr.)
Course Code MRKT 6170 Course Brand and Product Management Credits (3 sem. cr.)
Course Code MRKT 6180 Course Optimizing Marketing Performance Credits (3 sem. cr.)
Course Code MRKT 6900 Course From Marketing Strategy to Execution Credits (3 sem. cr.)
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