Develop essential strategic thinking skills and stay current in a constantly evolving field with our master’s in marketing degree program.
From social media to mobile advertising, the marketing landscape is evolving at a lightning pace. Our online marketing degree program can prepare you to be at the forefront of this dynamic field, introducing you to both the fundamentals of the discipline and the innovations and strategies that are redefining the way brands reach, engage, and influence consumers.
Featuring coursework grounded in established theory and current best practices, this online master’s degree in marketing allows you to:
Whether you have a background in traditional marketing and are looking to bring your skills into the digital age or you are a specialist seeking a broader understanding of the discipline, this master’s degree in marketing program can help you become a well-rounded marketing expert with the knowledge to impact your organization’s bottom line.
This online MS in Marketing program includes specific content to prepare you to take the Google AdWords and Google Analytics Individual Qualification (IQ) certification exams.
The master’s in marketing program includes an embedded Graduate Certificate in Digital Marketing, which you are eligible for after completing the following courses: MRKT 6110, MRKT 6120, and MRKT 6130.
Graduates of the MS in Marketing program will be able to:
With digital media transforming the way consumers make purchasing decisions today, marketing professionals with a comprehensive and up-to-date skill set will have a decided advantage when it comes to career opportunities.
Walden’s MS in Marketing program can prepare you with the knowledge and practical skills to pursue a variety of exciting roles. Career options include:
Career options may require additional experience, training, or other factors beyond the successful completion of this online marketing degree program.
The opportunity to transfer credit offers a cost-efficient way to continue your education. You may be able to reduce your required coursework by applying eligible academic credits toward your Walden degree program.
At the master’s level, Walden University’s Master of Business Administration (MBA) and MS in Accounting are the only programs accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The MS in Marketing is not accredited by the ACBSP. Please visit our accreditation page to see the list of Walden accreditations.
Looking back on my MBA program, it is impossible for me to not recognize the leaps and bounds of progress I have made both personally and professionally.
The knowledge I gained at Walden has made me the core strategist of my organization.
Studying at Walden allowed me to collaborate with students around the world. This let me see what life is like in other countries, and see issues in accounting through their cultural perspectives.
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers, on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6 (viewed online May 12, 2014). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Public Relations and Fundraising Managers, on the Internet at www.bls.gov/ooh/management/public-relations-managers.htm (viewed online April 1, 2015). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
3Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Public Relations Specialists, on the Internet at www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (viewed online April 1, 2015). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.