Learn how to help change the world around you with our ACBSP-accredited Doctor of Business Administration degree program.
This specialization investigates marketing challenges and opportunities from a real-world context. Study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.
Walden students have up to 8 years to complete their doctoral program unless they petition for an extension.
In general, students are continuously registered in the dissertation/doctoral study course until they complete their capstone project and it is approved. This usually takes longer than the minimum required terms in the dissertation/doctoral study course shell.
To complete a doctoral dissertation/doctoral study, students must obtain the academic approval of several independent evaluators including their committee, the University Research Reviewer, and the Institutional Review Board; pass the Form and Style Review; gain approval at the oral defense stage; and gain final approval by the Chief Academic Officer. Students must also publish their dissertation on ProQuest before their degree is conferred. Learn more about the dissertation/doctoral study process in the Dissertation Guidebook.
This sequence represents the minimum time to completion. For a personalized estimate of the number of your transfer credits that Walden would accept, call an enrollment advisor at 855-646-5286.
|Course Code||DDBA 8006||Course||Contemporary Challenges in Business||Credits||(3 sem. cr.)|
Students are provided with a foundation for academic and professional success specific to Walden University and to the requirements for successful participation in the Doctor of Business Administration degree program. The topics covered in this course include change management, crisis management, innovation, and disruptive technology. Students engage in discussion and analyze scholarly literature related to these topics, their personal and professional experiences, and areas of academic interest from a practitioner approach and from a social-change-agent viewpoint. The focus of the course assignments is on the practical application of writing and critical-thinking skills and the promotion of professional business practice and academic excellence. Through their assignments, students emphasize their personal and professional development, including the completion of a personal SWOT analysis and professional development plan.
|Course Code||DDBA 8151||Course||Organizational Leadership: Doctoral Theory and Practice||Credits||(3 sem. cr.)|
Successful business leaders create a positive organizational culture based on personal ethical behavior, ethical expectations, training, and transparency. Business leaders use a range of leadership styles, including transformational, transactional and servant leadership, based on the organizational situation. Regardless of leadership style, one thing that business leaders have in common is the ability to identify and develop leadership strategies that lend to the success and sustainability of their business. In this four-module course, students cover a wide range of different topics on business leadership. Students focus on the practical application of APA writing, critical thinking, and the integration of professional leadership practice at the doctoral level as they develop sustainable solutions from the perspective of a business leader. Students examine the relationship between leadership and management, evaluate the impact and utility of leadership styles assessments, and analyze different leadership styles. Additionally, students evaluate and investigate various leadership theories, sources of power, and motivation theories to gain a better understanding into the nature and practice of leadership. Students evaluate and assess ethical dilemmas, organizational stress, and craft an organizational strategy to shape a successful business culture. They assess current articles, engage in online discussions, and complete application assignments based on organizational culture, ethics, strategy, stress, and leadership theories.
|Course Code||DDBA 8161||Course||Business Strategy and Innovation for Competitive Advantage||Credits||(3 sem. cr.)|
Students in this DBA strategy course concentrate on the creation and implementation of business strategies that maximize competitive advantage in the marketplace. Students develop an understanding of why and how individuals and business organizations work together creating sustainable businesses in the global marketplace. They apply models for assessing the strengths and weaknesses of business organizations and identify opportunities and threats resulting from forces shaping the marketplace. Students focus on practical business applications of writing, critical thinking, and classroom engagement in a combination of essay discussions, research assignments, and writing papers to analyze, develop, and defend ideas for strategic and innovative business solutions for sustainability.
|Course Code||DDBA 8300||Course||Qualitative and Quantitative Methodology for Applied Business Research||Credits||(4 sem. cr.)|
|Course Code||DDBA 8303||Course||Qualitative and Case Study Methodology for Business Analysis Research||Credits||(4 sem. cr.)|
|Course Code||DDBA 8307B||Course||Quantitative Business Data Analysis Using SPSS||Credits||(4 sem. cr.)|
In this course, independent scholars are introduced to quantitative and qualitative frameworks for inquiry. Quantitative designs covered include correlation, experimental and quasi-experimental, survey, and causal-comparative designs; qualitative designs include case study, phenomenology, grounded theory, and ethnography. Independent scholars work toward acquiring substantive, foundational knowledge of the philosophy of science as they construct, use, and critique concepts and theories. They learn to produce knowledge for practice as they examine ethical, social, and political aspects of conducting research. Demonstrating knowledge and the ability to solve problems, independent scholars engage in course assignments that emphasize the practical application of writing and critical-thinking skills and the integration of professional practice at the doctoral level.
In this course, independent scholars have the opportunity to extend their research and general analysis skills as they further explore qualitative research methodology and design types—with emphasis on case-study research designs—that they may incorporate into their own doctoral study. Independent scholars learn to focus their analysis on efforts to improve the quality of business practice. They also focus on how to think in an action-oriented manner, as if they were business consultants, so that their own doctoral study work could be applied in action. Finally, they engage in an iterative process of writing their own prospectus application, incorporating feedback from peers and the course instructor.
In this course, independent scholars develop skills in descriptive statistics, statistical inference, and quantitative techniques, including t-tests, analysis of variance, correlation, multiple linear regression, discriminant analysis, and nonparametric methods (i.e., two-way contingency table analysis). They use quantitative data analysis and data-management techniques, and they learn to utilize SPSS software for data analysis. This course is not intended for independent scholars to become fully grounded in statistical methods; rather, they learn appropriate questions to ask about data analysis as well as how to defend their use of specific techniques in professional practice.
|Course Code||DDBA 8533||Course||Seminar in Marketing Research||Credits||(3 sem. cr.)|
|Course Code||DDBA 8531||Course||Seminar in B2B Marketing||Credits||(3 sem. cr.)|
|Course Code||DDBA 8532||Course||Seminar in Consumer Behavior||Credits||(3 sem. cr.)|
Business leaders and decision makers need accurate information to introduce projects and services that create appeal and value in the mind of the consumer. In this seminar course, students explore the processes and methods of studying markets and focus on understanding the empirical research process. Students survey marketing research methods in the context of understanding competitive opportunities, new product development, and positioning a product or service in the marketplace. They examine the practices of utilizing public databases, spotting trends, and identifying opportunities for new research in the field. Students hone critical-thinking and analytical skills by formulating an original research topic related to the course literature, which they present and debate in a peer work group. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of marketing research.
Business-to-business (B2B) marketing has emerged as its own discipline to meet the needs of other businesses. The challenge is to find new methods of enhancing marketability and value while maintaining important relationships with consumers. Students in this seminar course focus on B2B marketing techniques, strategies, customer acquisition, and relationship building. They explore the theory and conceptual challenges facing today's B2B marketing manager. Primarily, students learn aspects of online promotion and advertising, communications strategies to promote online initiatives, and creative ways of developing the B2B channel. They fine-tune critical-thinking skills by formulating an original research topic and debating with peers. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of B2B marketing.
The buyer decision-making process is one of the driving forces behind how, where, and when to market a product, which is why understanding consumer behavior is integral to successful businesses. In this seminar course, students focus on the characteristics of consumers from the perspective of why they purchase products and services as well as their expectations when doing business. More importantly, students study individual behavior and the psychology of choice, the motivation to buy, and how to maintain satisfaction after purchase. Because forces beyond individual control sometimes influence markets, niches, and segments, students also examine consumer behavior from a cultural (and subcultural) perspective. Students engage in course activities and discussions that focus on how to manage the customer experience from attraction to a mutually rewarding relationship. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of consumer behavior.
|Course Code||DDBA 8101||Course||Doctoral Study Mentoring||Credits||(1 sem. cr.)|
|Course Code||DDBA 9001||Course||Doctoral Study Completion||Credits||(3 sem. cr. per term for a minimum of five terms until completion)|
The purpose of this course is to assist doctoral independent scholars in making steady progress toward the DBA degree. Independent scholars use this course as a forum for ongoing exchange of ideas, input, and feedback with peers and their doctoral study chair. They engage in a variety of activities, providing the tools needed to complete the doctoral study capstone successfully. They gain practice with various research methods and data-gathering techniques; determine best practices; explore the various resources, including the Walden Library, Writing Center, and Research Center; and prepare a draft and final version of their doctoral study prospectus, which is required to proceed with the final doctoral study. Note: The instructor of record for a section of the course is the chair of the independent scholar's doctoral study committee. Section participants are independent scholars who work with faculty members at various stages of their doctoral study.
In the final doctoral study, independent scholars demonstrate their ability to examine, critique, and synthesize knowledge, theory, and experience so that new ideas can be tested; best practices identified, established, and verified; and theoretical, practice, or policy constructs evaluated and advanced. In all cases, independent scholars engage in rigorous inquiry that results in new knowledge, insight, or practice, demonstrating efficacy in the world of business and management. Through this course, independent scholars gain assistance in working through the process of the doctoral study. They design personal best practices for completing their study within a designated context. They also select their committee members, with whom they establish and maintain strong working relationships and on whom they rely to mentor and approve their proposal and final study. Ultimately, independent scholars completing the doctoral study make a fresh contribution to the field of practice in the professional business environment.Students take this course for a minimum of 5 terms (two 8-week terms per semester) and are continuously enrolled until completion of their Doctoral Study with final Chief Academic Officer (CAO) approval.To complete a doctoral study, students must obtain the academic approval of several independent evaluators including their committee, the University Research Reviewer, and the Institutional Review Board; pass the Form and Style Review; gain approval at the oral defense stage; and gain final approval by the Chief Academic Officer. Students must also publish their dissertation on ProQuest before their degree is conferred.
|Course Code||DRWA 8001||Course||Doctoral Writing Assessment||Credits||(0 cr.)|
This course is part of Walden's commitment to help prepare students to meet the university's expectations for writing in courses at the doctoral level. In this course, students write a short academic essay that will be scored by a team of writing assessors. Based on the essay score, students will be guided toward any further recommended or required writing support needed to meet writing proficiency standards. This required course is free. Students will be enrolled automatically in it after they complete their first term of their doctoral program.