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Master the essentials of creating, executing, and evaluating captivating campaigns across traditional and digital channels with Walden’s MS in Marketing program.

From social media to mobile advertising, the marketing landscape is evolving at a lightning pace. Our online marketing degree program can prepare you to be at the forefront of this dynamic field, introducing you to both the fundamentals of the discipline and the innovations and strategies that are redefining the way brands reach, engage, and influence consumers.

An MS in Marketing With Innovative Curriculum and Hands-On Learning

Featuring coursework grounded in established theory and current best practices, this online master’s degree in marketing allows you to:

  • Examine a variety of traditional and digital tools and platforms and how they integrate into the marketing mix.
  • Explore the key principles of consumer behavior and the importance of relationship marketing in customer retention.
  • Gain an understanding of persuasion and storytelling in content developing, ways to leverage the power of social media, and brand and product management.
  • Discover how to analyze marketing metrics as a way to inform strategic decision making.
  • Devise creative marketing strategies that are relevant to real-world business needs.
  • Participate to a Google Online Marketing Challenge.
  • Engage in the development of comprehensive, three-year marketing plan for a real or fictional business through a capstone project.
  • Define your career objectives and professional development plan with CareerBoostTM, Walden’s signature career management tool.

Who is this online marketing degree program for?

Whether you have a background in traditional marketing and are looking to bring your skills into the digital age or you are a specialist seeking a broader understanding of the discipline, this master’s degree in marketing program can help you become a well-rounded marketing expert with the knowledge to impact your organization’s bottom line.

Prepare for Google AdWords and Analytics Certification

This MS in Marketing program includes specific content to prepare you to take the Google AdWords and Google Analytics Individual Qualification (IQ) certification exams.

Earn a Professional Credential Prior to Getting Your Degree

The MS in Marketing program includes an embedded Graduate Certificate in Digital Marketing, which you are eligible for after completing the following courses: MRKT 6110, MRKT 6120, and MRKT 6130.

Learning Outcomes

Graduates of the MS in Marketing program will be able to:

  1. Formulate statements of marketing opportunities to facilitate dialogue among stakeholders.
  2. Make ethically and socially responsible decisions.
  3. Collaborate with others from diverse perspectives in a business environment.
  4. Apply current trends to analyze marketing problems.
  5. Communicate professionally with stakeholders.
  6. Evaluate marketing decisions in a business environment.

Accelerated Path to a Doctoral Degree

When you complete your MS in Marketing program, you may be able to receive credit for four courses when enrolling in the Doctor of Business Administration (DBA) program and for two courses when enrolling in the PhD in Management program, which can save you time and money.

Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.

Testimonials

Lisa R. Hargett

Lisa Hargett

MBA Graduate
Looking back on my MBA program, it is impossible for me to not recognize the leaps and bounds of progress I have made both personally and professionally.
The knowledge I gained at Walden has made me the core strategist of my organization.
Studying at Walden allowed me to collaborate with students around the world. This let me see what life is like in other countries, and see issues in accounting through their cultural perspectives.
Lisa Minnihan BSBA Graduate / MBA Graduate
Lisa Minnihan
Sowemimo Adewale MS in Management Student
Sowemimo Adewale
Peter Inserra MS in Accounting Graduate
Peter Inserra
Man researching online education on laptop
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