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Learn to leverage modern methods of communication. Advance your career in advertising, marketing, PR, or promotions with a BS in Communication degree from an accredited online university.

That’s why strong communication skills are so highly sought after by today’s employers. In fact, according to the National Association of Colleges and Employers’ Job Outlook 2013, employers rank the ability to communicate verbally with audiences inside and outside an organization as one of the most important candidate qualities.*

Walden’s online BS in Communication program can help you become an effective communicator who can engage audiences, build relationships, and drive results in today’s fast-paced, consumer-driven global economy.

By focusing on the latest industry techniques and strategies, this online bachelor’s degree in communication can prepare you to create targeted social media messaging, develop marketing campaigns, write compelling communications, deliver engaging presentations, and promote ideas that inspire others to take action.

Whether you want to advance in your current career or pursue new options in fields such as advertising, corporate communications, marketing, politics, and public relations, earning your communication degree online can help you gain a powerful competitive advantage—and change your world and the world of those around you.

Highlights

In this program, you will explore the four pillars of communication—oral communication, written communication, interpersonal/team communication, and new media and technology—and study how to:

  • Create appealing, strategic communications using various forms of media, including television, Internet, radio, newspapers, and magazines.
  • Promote products and sell ideas through an array of contemporary techniques that include grassroots, guerilla, mobile, and viral marketing.
  • Resolve conflicts, build relationships, and negotiate effectively.
  • Engage audiences by using the latest tools and methods such as social networking, virtual message boards, and microblogging.
  • Develop and implement strategic communication plans to address company needs such as crisis management, employee awareness, and shareholder updates.
  • Write and speak clearly to enhance your interpersonal and intrapersonal communication skills and to relate better with others.
  • Build corporate identity through the use of branding and images.
  • Influence behavior and decision making through persuasive messaging.
  • Conceptualize, create, and deliver public presentations, including speeches and lectures.

Learning Outcomes

Graduates of this program will be prepared to:

  • Demonstrate effective written communication skills for multicultural and diverse audiences.
  • Assess awareness of their own values, dispositions, and communication styles as evident in their interpersonal, group, and mass communications.
  • Critically analyze contextual needs to select appropriate communication strategies.
  • Successfully collaborate with others in ways that promote personal accountability and mutual respect.
  • Competently employ use of digital communication in professional settings.
  • Utilize a systems perspective to optimize organizational, community, and global communication.
  • Demonstrate ethical, socially aware strategies in their communications with both local and far-reaching audiences.

Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.

*National Association of Colleges and Employers, Job Outlook: The Candidate Skills/Qualities Employers Want, on the Internet at www.naceweb.org/s10022013/job-outlook-skills-quality.aspx (viewed online February 27, 2015). Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.

Highlights

Beyond The Classroom

When you pursue your bachelor’s degree at Walden, you can translate your coursework into practice by participating in an optional field experience, service learning project, or study abroad program.

Accelerate into Master's (AIM) Program

The AIM program allows you to complete graduate courses as part of your bachelor’s program that you can then apply toward the completion of your master’s program.

Undergraduate Pathways

Undergraduate Pathways offers options for increasing your course load to reduce your degree completion time.

Testimonials

Becky Fleming

Becky Fleming

B.S. in Communications Graduate
The way the professors interactday by day with the students, the support that Walden has for anything you need, and the great resources that we have in every class are amazing.
With an MBA, I now have the knowledge and skills to manage an entire organization, including finance management, acquisition, human capital, technology management, and marketing.
I was accepted at George Washington University at the same time I received the acceptance from Walden. The choice was clear to me. I selected the university that matched my educational goals and provided me the opportunity to study aspects of positive social change within my specialization of leadership.
Bryan Ortiz BS in Business Administration Graduate
Bryan Ortiz
Celeste Steele MBA Graduate
Celeste Steele
Ingrid M. Hayes-Burrell DBA Graduate
Ingrid Hayes-Burrell
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