Explore our Graduate Certificate in Enrollment Management and Institutional Marketing
The Graduate Certificate in Enrollment Management and Institutional Marketing program can help you explore the latest techniques to attract and retain students in accordance with your institution’s mission.
Designed to help you prepare for emerging opportunities in higher education, you can learn to develop comprehensive strategies and use a range of communication and marketing tools to promote your institution. Explore new media solutions—like social networking and Web applications—to reach students in today’s marketplace.
- 12 total semester credits
This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-646-5286.
Credits earned from this certificate program may be applied toward Walden’s MS in Higher Education. The number of credits you can transfer will vary, depending on the specialization you choose.
Understanding Students: Learning, Development, and Diversity
The success of any business is tied directly to its ability to serve its customers effectively. In higher education, those customers are students. In this course, education professionals examine fundamental principles of student learning and development as well as the implications of these principles for adult learners from a variety of backgrounds who have diverse needs and are in different stages of the educational process. They investigate and discuss factors affecting students' educational goals and aspirations, their ability to stay in college, and the impact of their educational experiences on their learning and development; through this exploration and discussion, education professionals gain a better understanding of the ways leaders can improve these outcomes.
|(3 sem. cr.)|
Principles of Marketing and Enrollment Management
In an increasingly competitive market, colleges and universities must develop strategies for attracting and retaining students according to their missions and the needs of the community. In this course, professionals learn fundamental principles of marketing, institutional promotion, and enrollment management in a higher education context, including branding, differentiating and positioning, forecasting, and communicating with the public and alumni. They engage in discussions on a variety of issues related to strategic enrollment management processes, including legal and regulatory considerations related to student recruitment, financial aid, diversity issues, and methods to align marketing and recruitment efforts with institutional mission and goals. Demonstrating understanding of course concepts, education professionals complete an institutional case study to examine institutional approaches to enrollment management and marketing as well as related challenges.
|(3 sem. cr.)|
Emerging Trends in Marketing, Recruitment, and Institutional Promotion
New technologies that can support an institution's efforts to recruit and retain students are emerging every day. These technologies can be powerful tools for promoting and increasing awareness of an institution's products and services. Education professionals in this course explore applications of online social networking systems, digital media, and other communications tools. They also examine traditional media and public relations strategies, which leaders at all levels of an institution can use to attract, engage, and retain students and to generate institutional awareness. Additionally, they gain practical experience developing a marketing and communication plan in which they incorporate strategies and media tools to refine an institutional message.
|(3 sem. cr.)|
Globalization in Higher Education
Globalization is a phenomenon affecting almost every aspect of society, from politics to commerce to entertainment. Higher education is no exception; technology and social mobility increasingly lead to opportunities for collaboration and competition among institutions globally. In this course, education professionals investigate trends and issues in higher education worldwide, including ways in which institutions serve the needs of an increasingly mobile student population. Through assignments designed to provide practical application of course content, education professionals consider globalization through a variety of contexts, such as in their personal and professional lives, student experiences, and challenges and opportunities. They also explore international differences in institutional organization and governance, operations and services, accountability, and articulation; they use this knowledge to inform later study of program development and administration.
|(3 sem. cr.)|
Tuition and Fees
|Curriculum Component||Requirements||Cost||Total *|
|Tuition||12 total semester credit hours||$740 per semester hour||$8,800|
|Technology Fee||Per semester||$210||$420|
|Transfer up to 6 credits||$4,650|
|Total with Maximum Transfer Credits†||$4,650|
The tuition reflects the minimum time to completion. Time to completion varies by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-646-5286.
*Tuition and fees are subject to change. Books and materials are not included and may cost between $400 to $600.
†Maximum transfer credit total includes reduction in technology fee as related to reduced number of courses over time.
A bachelor’s degree is required for admission to a graduate certificate program. Exceptions and other requirements may apply, depending on individual programs. Consult your Walden Enrollment Specialist about admission requirements for specific certificate programs. Call 855-646-5286 in the United States or see a list of international toll-free phone numbers.