Public Relations

In this concentration, students explore methods for crafting communications that shape public perceptions and attitudes about companies, organizations, people, products, issues, and ideas. They gain a broad understanding of public relations principles and best practices in a variety of settings. Through their coursework, students focus on press release writing, publicity planning, media relations, advertising, and crisis management. While employing a mix of relevant digital tools, students will learn effective ways to apply social media platforms in public relations.

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (60 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (55 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 855-646-5286.

*Click here for required general education courses by program.

First Term Course

Course Code Course Credits
Course Code HMNT 1001 Course Living and Learning in a Technological World Credits (6 cr.)

Core Courses

Course Code Course Credits
Course Code BUSI 1002 Course Introduction to Management and Leadership Credits (5 cr.)
Course Code HRMG 3001 Course Human Resource Management Credits (5 cr.)
Course Code MRKT 3001 Course Marketing Credits (5 cr.)
Course Code COMM 2003 Course Writing for the Digital Age Credits (5 cr.)
Course Code COMM 3001 Course Applied Interpersonal Communication Credits (5 cr.)
Course Code MEDC 3001 Course Communicating Through Media and Technology Credits (5 cr.)
Course Code PREL 3001 Course Principles of Public Relations Credits (5 cr.)
Course Code COMM 4101 Course Organizational Communication Credits (5 cr.)
Course Code PREL 4103 Course Crisis Communications Credits (5 cr.)
Course Code MRKT 4511 Course Marketing Communications Credits (5 cr.)
Course Code COMM 4001 Course Intercultural Communication Credits (5 cr.)
Course Code MRKT 4512 Course International Marketing Communications Credits (5 cr.)

Concentration Courses

Course Code Course Credits
Course Code PREL 4101 Course Publicity and Public Relations Credits (5 cr.)
Course Code PREL 4102 Course Applied Public Relations Credits (5 cr.)
Course Code MRKT 4513 Course Media Planning and Purchasing Credits (5 cr.)

Capstone Course

Course Code Course Credits
Course Code COMM 4901 Course Communication Capstone Credits (5 cr.)

Elective Courses

Select 11 additional courses to fulfill the elective requirement. Choose courses from General Education courses, BS in Business Communication concentration courses, courses from any of Walden’s bachelor’s degree programs, or Accelerate into Master’s (AIM) courses. Individual course prerequisites apply. These 55 elective credits are in addition to the 5-credit general education elective. Note on Minors: Electives can also be used to complete a six-course minor.

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