Search Statistics Every Marketer Should Know
A quick look at the top trends in online searches and how they impact digital marketing strategy.
As technology continues to expand, businesses must stay attuned to digital trends to help shape their marketing strategy. People are searching the internet in new ways, using different tools, than they were five years ago. And they’re using longer search phrases with specific descriptions of what they are looking for. Here’s a short list of search statistics that every marketer should know:
- 3.5 billion Google searches are made every day.1 That’s about 40,000 searches every second.
- 50% of search queries are four words or longer.2 Long-tail keyword phrases are precise and targeted. From a marketing perspective, these searchers are closer to making a purchase decision because they already have a clear idea of what they’re looking for—for example, a “king size wrought iron bedframe.” While long-tail phrases don’t receive as many search hits as general keywords, they’re better at connecting you with customers who are the best fit for your products or services.
- 61% of mobile searches result in no click.3 Increasingly, searchers are finding the answers to their questions in the search results page and closing the window without clicking through to another website. This can make it difficult for marketers to track the success of their SEO efforts.
- 46% of all Google searchers are seeking local information—and 92% of searchers will pick businesses on the first page of search results.4 Clearly, small businesses benefit from successful SEO strategies that make their websites easy to find. It can be as simple as mentioning a location city in key sections of the website title, description, and page content.
- 50% of all searches will be voice searches by 2020.5And 30% of all web browsing will be screenless.6 With the growing popularity of smart speakers and smart home IoT devices, voice interaction with technology is becoming more common—and it’s changing the way marketers need to approach the playing field. Rather than typing a keyword phrase into a web page, searchers are carrying on a conversation with an AI-equipped smart speaker. Their search terms tend to be in the form of questions, rather than descriptive phrases (for example, “Where is the nearest Thai restaurant?”). Marketers should begin building a voice search SEO strategy now to stay ahead of the trend.
In both business-to-business and business-to-consumer sales, marketing professionals need to keep pace with the rapidly changing world of online searches. Working toward a master of science in marketing degree can be a valuable next step for marketing professionals who want to expand their breadth of digital knowledge. Programs such as Walden University’s online MS in Marketing offer courses and hands-on learning in brand management, social media marketing, search engine optimization, and metrics and analytics and also cover broader concepts such as storytelling and traditional marketing strategies.
Walden University is an accredited institution offering an MS in Marketing degree online. Expand your career options and earn your degree using a convenient, flexible learning platform that fits your busy life.
Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.