Online Marketing Workplace Certificate

Explore current strategies and technologies used in online marketing. This digital marketing workplace certificate provides comprehensive preparation for the Online Marketing Certified Associate (OMCA™) certification exam.

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BUSI 3015 Online Marketing Workplace Certificate

The power of online marketing is its ability to reach a large audience and inspire change. In this coursework, students explore practical strategies and technologies used in the field, including social media and mobile marketing. They assume the role of a marketing professional and apply these strategies and technologies to address challenges faced by a fictional organization. Students have an opportunity to earn the Online Marketing Certified Associate (OMCA™).

Required Courses

Upon completing this micro-credential coursework, you’ll have an opportunity to earn an Online Marketing Workplace Certificate that immediately elevates your résumé. Get noticed by employers by showcasing your specialized skills, job readiness, and commitment to professional growth.

  • Apply best practices for social media content creation and promotion.
  • Assess the value of web analytics for digital marketing decisions.
  • Develop a digital marketing strategy for a business.

What You’ll Learn

This digital marketing workplace certificate covers strategic issues, marketing methods and tactics, and industry best practices.

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Online Marketing Micro-Credential FAQ

Is earning a certificate in online marketing worth it?

According to a 2024 survey of hiring managers,* 68% reported hiring a candidate in the past three years who held both a degree and micro-credentials, versus 58% who reported hiring a candidate who held only a degree. Eighty-seven percent of managers rated their hires who held both a degree and micro-credentials as above average or excellent.

*Source: cps.northeastern.edu/wp-content/uploads/2024/Hiring_Managers_and_Microcredentials.pdf

How do you earn a marketing certificate?

To earn a micro-credential in marketing at Walden, register for and complete the course BUSI 3015 Online Marketing Workplace Certificate, which should also apply to the elective requirements for your bachelor’s degree program.

What do you learn as part of a marketing certificate?

Walden’s workplace certificate in online marketing is designed to prepare you to obtain the Online Marketing Certified Associate (OMCA™) certification, a worldwide standard in digital marketing. The certificate coursework covers marketing methods and tactics, industry terminology, and best practices in areas such as social media and mobile marketing.

Whatever your question is, we’ve got you covered.

Walden’s Enrollment Specialists are trained to help you research, plan, and get started on your academic journey. We can:

  • Find the right program option for you.
  • Explore scholarships and financial aid.
  • Identify prior credits that may transfer.
  • Explain the application process
  • And more!

Please use our International Form if you live outside of the U.S.

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