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Lisa Pearo

Contributing Faculty

College of Management and Technology

School of Management

Degree Program Doctor of Business Administration (DBA)

Dr. Pearo has been teaching marketing and management to undergraduate, graduate, doctoral and executive students for over 20 years – on the ground and online. She has extensive experience in curriculum development, institutional assessment, and faculty development through senior roles in higher education administration. Dr. Pearo’s research has focused on consumer search and decision making behavior online, with a special emphasis on the drivers of consumer behavior in the hospitality arena. She has authored numerous Harvard Business School case studies and articles in leading marketing and organizational behavior journals. Currently, she is involved in research that applies her findings about consumer learning to online education environments. She also works on online course development in doctoral, executive, and masters programs. In 2015, she and her co-authors were the winners of the 2015 IJRM-EMAC Jan Benedict Steenkamp Award for Long-Term Impact for research in marketing.

At Walden, Dr. Pearo serves the role of Contributing Faculty in the DBA program. She also regularly teaches the required Quantitative and Qualitative Research Methods course and serves as Chair and URR for doctoral student committees.


DBA, Harvard Business School - Boston, MA United States

MBA, Harvard Business School - Boston, MA United States

BA, Yale University - New Haven, CT United States

Awards / Honors

IJRM-EMAC Jan Benedict Steenkamp Award for Long-Term Impact , Europearn Marketing Academy and International Journal of Research in Marketing, 2015


Dholakia, U. M., Bagozzi, R. P., Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing.

Anderson, S. W., Pearo, L. K., Widener, S. K. Different Strokes for Different Folks: Linking Customer Satisfaction to the Service Concept and Customer Characteristics. SSRN Electronic Journal.

Pearo, L. K. Creating Virtual Experiences in Computer-Mediated Environments. SSRN Electronic Journal .