7 Trendy Marketing Terms Everyone with a Marketing Degree Should Know
To excel in modern business marketing, you need to understand the lingo and the trends.
Do you have a good call-to-action on that B2B microsite?
If you don’t know what the above question means, you probably don’t work in business marketing. Like many fields, marketing has its own lexicon, filled with words to describe everything from media strategies to communication technologies to content varieties to marketing methods. And while terms like “call-to-action,” “B2B,” and “microsite” have been around for a while, the dynamic nature of marketing means new terms are appearing and gaining popularity all the time. To succeed in the field—and to understand important changes in marketing strategy and practice—you have to keep up with the terminology.
Here are seven of the more trendy marketing terms you need to know:
Augmented reality refers to technology that can place words or images within your visual field or on a photograph or video. Google Glass eyewear is an example of this, as are Snapchat filters. For marketers, augmented reality offers opportunities to place marketing messages into photos or videos that consumers take with their smartphones. For example, a Hollywood movie can offer an app that adds characters from the movie into a person’s personal photo, creating an augmented-reality photo the consumer can share with his or her social network, thus advertising the movie.
The internet gives your business the opportunity to connect with people in a wide variety of ways. One of the more useful ways to connect is to develop content your consumers want. For example, if you run a hardware store, you can publish regular how-to articles and videos. Not only will these be useful to your current customers but they can help you attract new costumers who find your content while searching online for help with a project.
When you have a question and immediately reach for your phone for an answer, that’s a micro-moment. For brands, micro-moments are a fantastic opportunity to meet consumer needs and promote their brand. For instance, if a consumer is cooking and searches “good replacement for buttermilk,” any food- or cooking-related business that provides a quick, accurate answer online will connect with the consumer and build a positive brand reputation.
Many online ads are disruptive, popping up over the article you want to read or playing in front of a video you want to watch. Native ads, however, are designed to fit the format and editorial content of a site. For instance, if you place a sidebar ad about investing on the articles of a business site, the ad will appear as if it’s integrated and potentially useful content, increasing the chance users will interact with it.
Useful in social media marketing, a social graph is a map of a social network, showing who a person is connected to. The graph can be expanded by also showing who’s connected to the first person’s connections and then who’s connected to those people’s connections and so on, until you’ve created a web-like graph. Ultimately, a social graph can represent a massive social network, which can help marketers find and target those who have the most connections, typically known as social media influencers (see below).
Social Media Influencer
Social media influencers are individuals who’ve built large social media followings on platforms like Twitter and Instagram. Because these influencers regularly communicate their thoughts and opinions to tens-of-thousands (sometimes hundreds-of-thousands) of people, they can help you promote your brand in a direct and personal way. Many social media influencers are willing to sign deals to promote a brand, making them a new frontier in marketing.
Time Series Graph
A time series graph provides a visualization of how a specific data point changes over time. It’s the same kind of chart that shows the rise and fall of stock prices over a day, except in marketing, it measures data like ad click-throughs, website engagement rates, and sales of a specific item. Marketers can use these charts to identify trends and plan future efforts. For instance, if a time series graph reveals that you get 55% more click-throughs on a Twitter post made at noon Eastern time, you can schedule more of your tweets for that time.
How You Can Learn More With a Master’s in Marketing
Even if you already hold a marketing degree, moving up to the graduate degree level with an MS in Marketing can help you grow your career by significantly expanding your understanding of the field. Thanks to online education, earning a master’s degree is more possible than ever before.
Many of the best business schools now offer online learning options that allow you to earn your MS degree from home or from anywhere else you have internet access. Plus, an online marketing degree program gives you the power to attend class at whatever time of day fits your schedule. It’s a level of flexibility that makes earning an MS in Marketing online a great choice for any marketing professional who works full time.
Staying up with marketing requires more than knowing the lingo; it requires having an advanced understanding of the field. At an online university, you can earn a Master of Science in Marketing and gain the knowledge you need to succeed in your marketing career.
Walden University is an accredited institution offering an MS in Marketing degree program online. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life.
Walden University is accredited by The Higher Learning Commission, www.hlcommission.org.