Even in the midst of this rapidly evolving field, one thing remains the same: Regardless of size or success, every company faces marketing challenges.
From improving the customer experience to optimizing market performance, we’ve rounded up four common marketing challenges, pinpointing how an on-campus or online marketing degree (specifically an MS in Marketing) can help solve them.
Social media can make or break a marketing campaign. Harnessing its full power, however, can be a challenge for even the savviest marketers. An MS in marketing not only keeps you abreast of the newest social media platforms, it teaches you how to engage your audience by applying elements of storytelling to your social media campaigns. Since social media can present a number of potentially thorny legal issues, a master’s degree in marketing will also equip you with working knowledge about how ethics, privacy, and media law impact social media, in order to help keep your organization free from legal missteps.
Developing and maintaining consumer relationships is something all businesses pursue, sometimes with less-than-stellar results. An on-campus or online marketing degree can provide you with the know-how to foster consumer loyalty and increase customer retention through proven business-to-business (B2B) and business-to-consumer (B2C) relationship marketing strategies. From leveraging digital technologies to engage, convert, and retain customers to launching fully integrated customer relationship management (CRM) systems to provide personalized and targeted messaging, an MS in Marketing will equip you with the working knowledge to build and maintain authentic relationships with your customers that will improve your image and bottom line.
Part of developing customer relationships involves the commitment to continually improving the customer experience. Understanding consumer behavior is key to this. Curriculum within an MS in Marketing program investigates the core principles of consumer behavior to help marketers improve the customer experience, from pre-purchase to post-purchase. An on-campus or online marketing degree can equip you with working knowledge about the factors that influence buyer behavior and how to incorporate these elements into your marketing strategy to improve your customers’ experience from the ground up.
Once your marketing campaign is launched, how do you know if it’s working? And how do you know what channels to invest in and which ones to abandon? A master’s degree in marketing will prepare you to meet the challenges of today’s tight budgets by learning how to establish relevant metrics, analyze and interpret performance data, forecast results, calculate return on investment (ROI), optimize marketing performance, and present campaign results for both traditional and digital channels.
From creating and executing a campaign to evaluating its success, a master’s degree in marketing can keep you at the forefront of a rapidly evolving field, boosting your career and your organization’s bottom line.
Whether you’re already in marketing or are considering a career change, many busy professionals prefer the convenience of an online marketing degree. Thanks to unique online learning environments, everything traditionally done in a classroom—including discussions, assignments, exams, and more—can be completed from the comfort of home or on the go, making an online MS in Marketing ideal for those balancing work and family commitments.
Ready to take your marketing skills to the next level? Discover how Walden University’s cutting-edge online MS in Marketing degree program can help you tackle your organization’s most demanding marketing challenges.