Marketing

With a specialization in Marketing, you can explore marketing fundamentals and expand your knowledge of integrated marketing, customer loyalty and behavior, strategic brand management, new product development, channels of distribution, and much more.

Completion Requirements

  • 39 total semester credits
    • Core courses (27 sem. cr.)
    • Integrative capstone (3 sem. cr.)
    • Specialization courses (9 sem. cr.)

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment specialist at 855-646-5286.

Core Courses and Capstone Course

The program’s courses are delivered online in a prescribed sequence.
Course Code Course Credits
Course Code MGMT 6101 Course Managing First Things First Credits (3 sem. cr.)
Course Code MGMT 6000 Course Dynamic Leadership Credits (3 sem. cr.)
Course Code MGMT 6010 Course Managing People and Promoting Collaboration Credits (3 sem. cr.)
Course Code MGMT 6115 Course Communication for Leaders and Managers Credits (3 sem. cr.)
Course Code MGMT 6140 Course Initiating and Managing Change Credits (3 sem. cr.)
Course Code MGMT 6175 Course Managing, Mediating, and Resolving Conflict Credits (3 sem. cr.)
Course Code MGMT 6135 Course Harnessing the Power of Data and Information Credits (3 sem. cr.)
Course Code MGMT 6110 Course Critical Thinking for Effective Management Credits (3 sem. cr.)
Course Code MGMT 6170 Course Budgeting and Resource Allocation Credits (3 sem. cr.)
Course Code MGMT 6905M Course Capstone: Integrating Management Theory and Practice for Individual Action Credits (3 sem. cr.)

Specialization Courses

Course Code Course Credits
Course Code MGMT 6659 Course Marketing for Competitiveness Credits (3 sem. cr.)
Course Code MGMT 6662 Course Communicating Using Social and Digital Media Credits (3 sem. cr.)
Course Code MGMT 6663 Course Market Research and Customer Insights Credits (3 sem. cr.)
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Questions about our MS in Management?
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