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Explore our MS in Higher Education Enrollment Management and Institutional Marketing specialization

In today’s increasingly competitive marketplace, higher education institutions must utilize the most sophisticated techniques to attract and retain students. In this specialization, you can learn to develop strategies—using all types of communication tools—that attract students and promote your institution. Explore all facets of the enrollment management process, including obtaining financial aid and helping students stay committed to their educational goals.

Program Savings

Receive your first course at no cost if you reside in the U.S. and start this program on November 2, 2020. Contact one of our Enrollment Specialists to learn more.

Get Started Now

Curriculum

Minimum Degree Requirements

  • 30 total semester credits
    • Core courses (21 sem. cr.)
    • Specialization courses (6 sem. cr.)
    • Integrative capstone (3 sem. cr.)

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-646-5286.

The program’s courses are delivered online in a prescribed sequence:

Courses

Course Code Title Credits
EDUC 6155

Understanding Higher Education

Historical perspectives on the development of higher education are useful in understanding the characteristics of our current system and future trends. The social, political, and economic context in which 4-year colleges, community colleges, and universities operate is introduced in this course. Education professionals explore how institutions of higher education apply business principles to renew their commitment to student learning and achieve their mission and goals effectively. They also become familiar with the philosophy, requirements, and community of Walden University, The Richard W. Riley College of Education and Leadership, and the M.S. in Higher Education program.

(3 sem. cr.)
EDUC 6156

Understanding Students: Learning, Development, and Diversity

The success of any business is tied directly to its ability to serve its customers effectively. In higher education, those customers are students. In this course, education professionals examine fundamental principles of student learning and development as well as the implications of these principles for adult learners from a variety of backgrounds who have diverse needs and are in different stages of the educational process. They investigate and discuss factors affecting students' educational goals and aspirations, their ability to stay in college, and the impact of their educational experiences on their learning and development; through this exploration and discussion, education professionals gain a better understanding of the ways leaders can improve these outcomes.

(3 sem. cr.)
EDUC 6263

Best Practices for Student Success

Student success depends not only on the quality of the institution's academic programs but also on the quality and availability of student services. In particular, the growing need to help increasingly diverse student populations succeed in college requires innovative approaches to retention and support initiatives. In this course, education professionals explore strategies to plan, organize, and manage student services and programs effectively as well as for ensuring that these programs meet legal and regulatory requirements. They also engage in coursework that emphasizes the design and deployment of programs and services, which enables students from diverse backgrounds to achieve their educational goals.

(3 sem. cr.)
EDUC 6157

Understanding Institutions: Organizational Behavior and Culture

Effective leadership within colleges and universities depends on the ability to identify important aspects of an organization's structure and culture as well as to adapt one's behavior to that culture. In this course, education professionals examine patterns of organization, governance, and culture in higher education, and they assess strategies for working effectively within governance structures and organizational cultures to achieve desired goals. They engage in readings and assignments that emphasize the organization's ability to learn and change in response to internal and external factors, including the ever-changing use of technology in academic programs and services.

(3 sem. cr.)
EDUC 6261

Managing Resources for Organizational Success: Finance

As costs escalate and resources dwindle, the effective, ethical, and socially responsible management of financial resources becomes an increasingly important skill in higher education. Education professionals are introduced to the fundamentals of financial administration in 4-year colleges, community colleges, and universities in this course. They explore financial issues specific to higher education, such as budget management, asset management, state appropriations, administration of financial planning, and fundraising. They also engage in practical learning activities through which they develop and assess strategies for deploying and managing resources to achieve established goals.

(3 sem. cr.)
EDUC 6225

Foundations of Research

An introduction to the principles and processes of research is provided in this course. Education professionals explore the various steps and considerations of the research process. They develop an understanding of basic research methodologies and statistical analyses, learn how to formulate research problems and questions, conduct a literature review, and critique and evaluate research. Additionally, they consider the ethical responsibilities of the researcher.

(3 sem. cr.)
EDUC 6761

Globalization in Higher Education

Globalization is a phenomenon affecting almost every aspect of society, from politics to commerce to entertainment. Higher education is no exception; technology and social mobility increasingly lead to opportunities for collaboration and competition among institutions globally. In this course, education professionals investigate trends and issues in higher education worldwide, including ways in which institutions serve the needs of an increasingly mobile student population. Through assignments designed to provide practical application of course content, education professionals consider globalization through a variety of contexts, such as in their personal and professional lives, student experiences, and challenges and opportunities. They also explore international differences in institutional organization and governance, operations and services, accountability, and articulation; they use this knowledge to inform later study of program development and administration.

(3 sem. cr.)
EDUC 6755

Principles of Marketing and Enrollment Management

In an increasingly competitive market, colleges and universities must develop strategies for attracting and retaining students according to their missions and the needs of the community. In this course, professionals learn fundamental principles of marketing, institutional promotion, and enrollment management in a higher education context, including branding, differentiating and positioning, forecasting, and communicating with the public and alumni. They engage in discussions on a variety of issues related to strategic enrollment management processes, including legal and regulatory considerations related to student recruitment, financial aid, diversity issues, and methods to align marketing and recruitment efforts with institutional mission and goals. Demonstrating understanding of course concepts, education professionals complete an institutional case study to examine institutional approaches to enrollment management and marketing as well as related challenges.

(3 sem. cr.)
EDUC 6756

Emerging Trends in Marketing, Recruitment, and Institutional Promotion

New technologies that can support an institution's efforts to recruit and retain students are emerging every day. These technologies can be powerful tools for promoting and increasing awareness of an institution's products and services. Education professionals in this course explore applications of online social networking systems, digital media, and other communications tools. They also examine traditional media and public relations strategies, which leaders at all levels of an institution can use to attract, engage, and retain students and to generate institutional awareness. Additionally, they gain practical experience developing a marketing and communication plan in which they incorporate strategies and media tools to refine an institutional message.

(3 sem. cr.)
EDUC 6960

Capstone: Master's Project

Through the master's capstone experience, education professionals have the opportunity to integrate and apply their learning to real-world issues or problems. Education professionals research and create a product that addresses a critical issue in a particular institution or area of higher education. Examples of such products include a design for a program or service that could be implemented at a particular institution, a professional development program or resource, or a position paper that addresses a particular issue in depth. Education professionals choose an issue or problem that is of sufficient scope to enable them to apply theories, concepts, and practices gained from multiple areas of prior coursework. (Prerequisite(s): All other courses.)

(3 sem. cr.)
VIEW ALL COURSES Less Courses

Tuition and Fees

Curriculum Component Requirements Cost Total *
Tuition 30 total semester credit hours $740 per semester hour $22,200
Technology Fee Per semester $210 $1,050


TOTAL $23,250


Transfer up to 15 credits $11,520


Total with Maximum Transfer Credits† $11,730

The tuition reflects the minimum credits to completion. Program completion varies by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an Enrollment Specialist at 855-646-5286.

*Tuition and fees are subject to change. Books and materials are not included and may cost between $1,000 and $1,400.

Maximum transfer credit total includes reduction in technology fee as related to reduced number of courses over time

FINANCIAL AID

Many Walden degree-seeking students—67%—receive some form of financial aid.* Create a customized plan that makes sense for you.

*Source: Walden University’s Office of Financial Aid. Data reports as of 2018.

Find Ways to Save

Program Savings

Receive your first course at no cost if you reside in the U.S. and start this program on November 2, 2020. Contact one of our Enrollment Specialists to learn more.

Get Started Now

Admissions Requirements

Program Admission Considerations: A bachelor's degree or higher.

General Admission Requirements: Completed online application and transcripts. Please note that the materials you are required to submit may vary depending on the academic program to which you apply. More information for international applicants.

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