Stay current in the rapidly transforming field of communication to give yourself an edge with a master’s in communication.
This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment specialist at 855-646-5286.
|Course Code||COMM 6100||Course||Communication Theory in Practice: Here and Now||Credits||(3 sem. cr.)|
|Course Code||COMM 6110||Course||Media Effects: Mass Media in Modern Society||Credits||(3 sem. cr.)|
|Course Code||COMM 6130||Course||Communicating Using Social and Digital Media||Credits||(3 sem. cr.)|
|Course Code||COMM 6150||Course||Interpersonal Communication||Credits||(3 sem. cr.)|
|Course Code||COMM 6160||Course||Creative Strategy and Execution: From Brief to Presentation||Credits||(3 sem. cr.)|
|Course Code||COMM 6170||Course||Public Relations Concepts and Strategy||Credits||(3 sem. cr.)|
|Course Code||COMM 6190||Course||Marketing Communications, Storytelling, and Persuasion||Credits||(3 sem. cr.)|
|Course Code||COMM 6180||Course||Crisis Communication||Credits||(3 sem. cr.)|
|Course Code||XXXX||Course||- Elective -||Credits||(3 cr.)|
|Course Code||COMM 6900||Course||Communication Capstone||Credits||(3 sem. cr.)|
It has been said that all communication is persuasive in nature. Whether this assertion is true or not, it is likely that individuals frequently attempt to persuade others on a daily basis. In this course, students explore the theories and approaches needed to enhance persuasive messages, make communication more effective, and generate a desired effect. Students examine how to craft oral, written, and visual messages that integrate persuasive theory for a selected audience. Topics include the psychology of messaging, communicating a consistent message across various media, rhetorical theory, persuasion, negotiation, and cognitive dissonance.
Today's mass media is constantly evolving. Technological advances have shifted the concept of mass media from analog waves to digital bytes. Both content creators and consumers alike interact with their media in new ways. Through this course students prepare for today's global audience. In this course, students examine the history and evolution of the mass media landscape. They explore the theories, concepts, and trends that support informed digital consumers and content creators. Also, students explore the effects of media on consumer actions and the ethical boundaries that arise in creating mass media. Ultimately, their study will reveal the impact of social media, the effects of media on society, and the nature of the global mass media audience.
While some companies may still be asking, "Why should we care about social media?" most are now asking, "How can we leverage the power of social media?" In this course, students examine how social media has changed the way consumers interact with brands and apply elements of storytelling to develop a social media strategy for an organizational scenario. In addition, students explore issues of ethics, privacy, and media law that are heightened by social media and digital communication distribution. Topics include types of social media, audience appropriateness, reputation management, social media strategy, evaluation methods, and the communications regulatory environment, including media law and privacy.
The ability to communicate with others influences success in both professional and personal settings. As communities and places of work become increasingly diverse, the intersections of interpersonal and intercultural communication also increase, and communicators need to be aware that the cultural diversity of their audiences should affect the way they convey information. Students in this course examine interpersonal and intercultural intersections and study the influence of cultural diversity on interpersonal communication. By examining theory, students develop an approach to practice and hone individual strategies for communicating successfully in diverse interpersonal situations. Topics include interpersonal communication theory, intercultural communication theory, individual communication competence, nonverbal channels, person perception, conflict resolution, and listening and communication barriers.
Students in this course leverage a wide range of knowledge and skills to conceive and execute a global communication campaign that uses traditional and digital media. Grounded in concepts of integrated marketing communication, this course provides students with the opportunity to develop and review a creative or innovative brief. Students generate solutions for that brief across the phases of the creative process, present and defend solutions, and evaluate solutions using metrics. Topics include the creative process, integrated marketing communication, selecting appropriate channels, pitching and selling ideas, and evaluation metrics.
To successfully build and manage the relationship between an organization and the public in today's increasingly global community, a strategic communications plan requires the use of both traditional and new technology. Students in this course explore, from a global perspective, the needs of various public relations stakeholders, including the customer, the press, and the investor. Topics include how to change behaviors, advocate for causes, design messages for specific audiences, select appropriate communication channels, and evaluate results of public relations campaigns. Students also consider the potential legal and ethical aspects of the practice of public relations.
Whether one is addressing a customer, an audience, or a jury, the aim is to use the tools of persuasion to influence individuals to take action. Especially in social media, it is critically important to establish an appropriate tone, voice, and personality. Tying these strategies to the overall brand positioning is even more important. It has been found that storytelling is one of the most effective tools of persuasion. Rather than simply stating the facts, the story puts facts into a meaningful context, so that the consumer can understand and empathize with the characters in the story and, therefore, identify with the brand's social media personality. In this course, students explore the elements of the story and the approaches used to develop content. Understanding the impact of individual channels on a strategy for integrated marketing communications and positioning allows the marketer to allocate budgets more effectively and efficiently.
Protecting an individual, company, or organization from the potential negative results of a crisis requires the development of a crisis management plan to anticipate and mitigate risk. Students in this course explore the use of media relations and public-opinion research techniques to minimize unwanted impacts from crises. Students review real-world controversies and crisis management plans to develop original communication plans that address risks and provide value to the stakeholders. Other topics include the impact of criminal or government investigations, media inquiries, lawsuits, and other scenarios involving ethical disputes.
Please select an Elective for this program.
Students in this course incorporate theory in practice to synthesize knowledge gained throughout the program. Through the creation of a communication research project, students examine how a communication professional can influence others to enhance positive social change in both organizations and communities. In addition, students reflect on their own communication strengths and opportunities, and develop a communication action plan. Through the completion of the research project and action plan, students have the opportunity to create portfolio pieces.
*Select an elective course from the list below:
|Course Code||COMM 6501||Course||Brand and Product Management||Credits||(3 sem. cr.)|
|Course Code||COMM 6502||Course||Practices in Project Management||Credits||(3 sem. cr.)|
|Course Code||COMM 6503||Course||Stakeholder Management and Organizational Behavior||Credits||(3 sem. cr.)|
|Course Code||COMM 6504||Course||Managing People and Promoting Collaboration||Credits||(3 sem. cr.)|
|Course Code||COMM 6505||Course||Fostering a Culture of Innovation||Credits||(3 sem. cr.)|
|Course Code||COMM 6506||Course||Personal Leadership: Mentoring and Coaching||Credits||(3 sem. cr.)|
|Course Code||COMM 6507||Course||Analysis and Communication for the Financial Professional||Credits||(3 sem. cr.)|
|Course Code||COMM 6508||Course||Information Technology in the Organization||Credits||(3 sem. cr.)|
|Course Code||COMM 6509||Course||Training and Development||Credits||(3 sem. cr.)|
|Course Code||COMM 6510||Course||Managing a Sustainable Small Business||Credits||(3 sem. cr.)|
Key differences exist between brand and product management, and, yet, both are crucial to the success of a product or service. In this course, students will explore the many elements of brand management, including brand architecture, the development and sustainability of the brand, brand positioning, and the perceived value of the brand. Students analyze competitive information, and they learn to apply that knowledge in areas such as product differentiation. Throughout the course, students also will examine the critical business skills, tools, and techniques necessary for effective product management. The focus of this course is on the stages of a product's lifecycle, consumer demand and pricing, multichannel product management, and the fundamentals of profit and loss management.
Students in this course are introduced to the knowledge, skills, tools, and techniques needed to successfully manage projects throughout the life of a project, known as the project life cycle. By learning about the project management Knowledge Areas and Process Groups as well as the distinguishing characteristics of each, students gain an appreciation for how these two dimensions of project management interact in initiating, planning, executing, monitoring and controlling, and closing a project.
One role of the project manager is to lead teams in complex and diverse organizational settings while concurrently communicating with all stakeholders. In this course, students analyze this dual role and examine how individual and group behavior impacts organizational effectiveness. They discover how using influence, rather than organizational power, leads to more successful project management. Students learn ways to design projects to support organizational goals and how to build and engage organizational capital (intellectual, human, physical, financial, and structural). They also apply stakeholder management practices to engage in and manage relationships with the community of project stakeholders.
Contemporary business environments are increasingly competitive, global, fast paced, and knowledge intensive. In these environments, effective use of human capital is vital to an enterprise's success and survival. In this course, students explore practical issues related to developing individuals and managing collaboration and examine the skills and strategies necessary to address them effectively. Students examine ethical and legal implications of managing a diverse workforce including issues that arise from cross-cultural differences and virtual work settings. The importance of communication as a tool to manage internal and external relationships is emphasized as it relates to the effectiveness of managing people to achieve organizational goals. Topics include planning and executing staffing strategies, developing individuals, fostering positive work environments, creating and sustaining teams, maintaining influence in the organization, managing a global workforce, managing programs for productivity improvement, and planning and managing the human side of organizational change.
In today's complex and uncertain environment, innovation is important to achieving business success. In this course, students examine how to be effective creative leaders who can readily apply imagination to resolve complex problems. Additionally, students explore methods to establish a work environment conducive to creative thinking. Students gain a set of proven methods, skills, and strategies that enable innovative breakthroughs to occur in a much more deliberate and predictable manner.
Mentoring requires an understanding and integration of many theories, including leadership, interaction, and communication, that support the development of effective leaders. Students in this course are helped to understand and apply skills of effective mentoring, such as active listening, learning, empowering, and enabling change. Students engage in practical exercises, such as using feedback to create interactive dialogue and asking questions to acquire a deeper understanding of mentoring and coaching processes. In consideration of modern and virtual environments, students explore the challenges of mentoring or coaching individuals in a virtual or team setting.
An essential skill for nearly all financial professionals is the ability to effectively communicate with the organization to manage internal and external relationships. The emphasis of this course is on the importance of communication in finance. The aim of the course is to provide students with the opportunity to practice using the tools required for effectual and efficient presentation of information while gaining critical-thinking, reading, and scholarly-writing skills. Students explore various written and presentational forms of communication that financial professionals use within organizational and managerial settings. Students examine techniques for developing and presenting white papers, memoranda used to communicate issues and recommendations to management, and financial and nonfinancial information. They study concepts in balanced communication coverage and how to adapt to constantly changing modes of communication, including social networking, blogging, and using professional organizations and training programs to their advantage. Through these activities, students gain a better understanding of the roles and responsibilities of the financial professional as well as the ethical methodologies required to maintain a professional obligation to the community and their clients.
Through a review of modern computer systems and the social and economic issues related to their use, students in this course are introduced to the conceptual foundations for designing, developing, and deploying large-scale management information systems. They investigate the role of information technology in an organization—particularly the collection, storage, and distribution of information for operations, planning, and decision making.
The ability to manage and deliver training is an essential skill for human resource and performance improvement professionals. In this course, educators explore models, techniques, and best practices for managing and delivering training systems and modules. They focus on a range of topics, including managing the learning environment, selecting appropriate materials and assessments, and tracking learner performance and completion. Educators also explore technologies that support the planning, presenting, and managing of instructor-led and self-directed courses and training systems in face-to-face and virtual environments.
Small businesses make up a large majority of all businesses in the United States. Students in this course are presented with the fundamentals of successfully establishing a sustainable small business enterprise. They address small business organization, operation, management, and sustainability. Business topics in the areas of planning, accounting, finance, and marketing are analyzed through the lens of the small business organization. Students analyze the unique relationships between government and small businesses. Topics include how to identify what determines the status of being a small business with local, state, and federal government agencies as well as how small businesses apply sustainable practices to be profitable. Students investigate the crucial role that technology plays in managing small business operations and evaluate popular software applications for efficiently managing those functions.