- 15 semester credits
- Foundation course (3 sem. cr.)
- Core course (3 sem. cr.)
- Focus sequence (9 sem. cr.)
This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of the number of your transfer credits that Walden would accept, call an enrollment specialist at 855-646-5286.
Contemporary Challenges in Business
Students are provided with a foundation for academic and professional success specific to Walden University and to the requirements for successful participation in the Doctor of Business Administration degree program. The topics covered in this course include change management, crisis management, innovation, and disruptive technology. Students engage in discussion and analyze scholarly literature related to these topics, their personal and professional experiences, and areas of academic interest from a practitioner approach and from a social-change-agent viewpoint. The focus of the course assignments is on the practical application of writing and critical-thinking skills and the promotion of professional business practice and academic excellence. Through their assignments, students emphasize their personal and professional development, including the completion of a personal SWOT analysis and professional development plan.
|(3 sem. cr.)|
Business Strategy and Innovation for Competitive Advantage
Students in this DBA strategy course concentrate on the creation and implementation of business strategies that maximize competitive advantage in the marketplace. Students develop an understanding of why and how individuals and business organizations work together creating sustainable businesses in the global marketplace. They apply models for assessing the strengths and weaknesses of business organizations and identify opportunities and threats resulting from forces shaping the marketplace. Students focus on practical business applications of writing, critical thinking, and classroom engagement in a combination of essay discussions, research assignments, and writing papers to analyze, develop, and defend ideas for strategic and innovative business solutions for sustainability.
|(3 sem. cr.)|
FOCUS AREA COURSES
Seminar in Marketing Research
Business leaders and decision makers need accurate information to introduce projects and services that create appeal and value in the mind of the consumer. In this seminar course, students explore the processes and methods of studying markets and focus on understanding the empirical research process. Students survey marketing research methods in the context of understanding competitive opportunities, new product development, and positioning a product or service in the marketplace. They examine the practices of utilizing public databases, spotting trends, and identifying opportunities for new research in the field. Students hone critical-thinking and analytical skills by formulating an original research topic related to the course literature, which they present and debate in a peer work group. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of marketing research.
|(3 sem. cr.)|
Seminar in B2B Marketing
Business-to-business (B2B) marketing has emerged as its own discipline to meet the needs of other businesses. The challenge is to find new methods of enhancing marketability and value while maintaining important relationships with consumers. Students in this seminar course focus on B2B marketing techniques, strategies, customer acquisition, and relationship building. They explore the theory and conceptual challenges facing today's B2B marketing manager. Primarily, students learn aspects of online promotion and advertising, communications strategies to promote online initiatives, and creative ways of developing the B2B channel. They fine-tune critical-thinking skills by formulating an original research topic and debating with peers. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of B2B marketing.
|(3 sem. cr.)|
Seminar in Consumer Behavior
The buyer decision-making process is one of the driving forces behind how, where, and when to market a product, which is why understanding consumer behavior is integral to successful businesses. In this seminar course, students focus on the characteristics of consumers from the perspective of why they purchase products and services as well as their expectations when doing business. More importantly, students study individual behavior and the psychology of choice, the motivation to buy, and how to maintain satisfaction after purchase. Because forces beyond individual control sometimes influence markets, niches, and segments, students also examine consumer behavior from a cultural (and subcultural) perspective. Students engage in course activities and discussions that focus on how to manage the customer experience from attraction to a mutually rewarding relationship. Students accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of consumer behavior.
|(3 sem. cr.)|
|VIEW ALL COURSES Less Courses|
Tuition and Fees
|Tuition||15 semester credit hours||$990 per semester hour||$14,850|
|Technology Fee||Per semester||$210||$630|
*The tuition reflects the minimum time to completion. Time to completion varies by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of the number of your transfer credits that Walden would accept, call an Enrollment Specialist at 855-646-5286.
Tuition and fees are subject to change. Books and materials are not included and may cost between $550 to $600.
Since our certificate programs are offered at different levels, admission requirements vary. Call 855-646-5286 to find out the admission requirements for your certificate program of interest.
Exceptions and other requirements may apply, depending on the program you choose. Consult your Walden Enrollment Specialist about admission requirements for specific degree programs. Call 855-646-5286 in the United States or see a list of international toll-free phone numbers.
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