Running a small business is no small task, and it requires knowledge of several key business functions, including finance, accounting, human resources, and marketing. In this course, students explore the variety of responsibilities and opportunities that come with managing a small business. Through interactive resources, discussions, and assignments, they apply their knowledge to address real-world, career-related challenges. Upon successful completion of the course, students have the opportunity to earn a workplace certificate in small business management.

The focus of this course is on evaluating business concepts and business plans for small businesses so that students can develop strategies for successfully launching and operating a small business. Students examine the small business life cycle and explore resources available to small business owners. Real-world case studies expose students to the challenges of running a small business venture. Topics covered include startup business ideas, financing the small business, legal and liability issues, employment decisions, ethical and moral considerations, and expansion opportunities for small businesses.

In this course, students address the unique aspects of marketing a small business. Students examine market definition, product development, and diversification strategies designed to help small business owners expand their business reach. Students learn effective ways small businesses can leverage technology such as e-commerce, social media, and other online marketing methods.

In this course, students learn about the impact of operating decisions on customer relationships as they relate to building, maintaining, and growing a loyal customer base. Students assess approaches to customer relationship marketing and management for competitive advantage. They also evaluate strategies for excellence in customer service within a culture driven to meet and exceed customer expectations.