What Can I Do With a Master’s Degree in Marketing?

With digital media transforming the way consumers make purchasing decisions today, marketing professionals with a comprehensive and up-to-date skill set will have a decided advantage when it comes to career opportunities.

  • The U.S. Bureau of Labor Statistics projects that careers with marketing skills as a core attribute, such as advertising, promotions, and marketing managers, will grow by 12% by 2022.*
  • With an increase in new media outlets, employment of public relations and fundraising managers is expected to grow 13% from 2012 to 2022. At the same time, employment of public relations specialists is expected to grow 12%.
  • As print newspaper publishing is expected to decline as a result of the continued rise of electronic media, advertising and promotions managers are expected to see employment growth in other areas.*

Walden’s MS in Marketing program can prepare you with the knowledge and practical skills to pursue a variety of exciting roles. Career options include:

  • Brand manager
  • Marketing manager
  • Advertising manager
  • Channel manager
  • Marketing strategist
  • Account executive

Career options may require additional experience, training, or other factors beyond the successful completion of this online marketing degree program.

*Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers,” on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6 (viewed online May 12, 2014). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

†Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2014-15 Edition, Public Relations and Fundraising Managers,” on the Internet at www.bls.gov/ooh/management/public-relations-managers.htm (viewed online April 1, 2015). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

‡ Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2014-15 Edition, Public Relations Specialists,” on the Internet at www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm (viewed online April 1, 2015). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

Testimonials

Lisa R. Hargett

Lisa Hargett

MBA Graduate
Looking back on my MBA program, it is impossible for me to not recognize the leaps and bounds of progress I have made both personally and professionally.
The knowledge I gained at Walden has made me the core strategist of my organization.
Studying at Walden allowed me to collaborate with students around the world. This let me see what life is like in other countries, and see issues in accounting through their cultural perspectives.
Lisa Minnihan BSBA Graduate / MBA Graduate
Lisa Minnihan
Sowemimo Adewale MS in Management Student
Sowemimo Adewale
Peter Inserra MS in Accounting Graduate
Peter Inserra
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