Enrollment Management and Institutional Marketing

In today’s increasingly competitive marketplace, higher education institutions must utilize the most sophisticated techniques to attract and retain students. In this specialization, you can learn to develop strategies—using all types of communication tools—that attract students and promote your institution. Explore all facets of the enrollment management process, including obtaining financial aid and helping students stay committed to their educational goals.

Completion Requirements

  • 30 total semester credits
    • Core courses (21 sem. cr.)
    • Specialization courses (6 sem. cr.)
    • Integrative capstone (3 sem. cr.)

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 855-646-5286.

The program’s courses are delivered online in a prescribed sequence:

Courses

Course Code Course Credits
Course Code EDUC 6155 Course Understanding Higher Education Credits (3 sem. cr.)
Course Code EDUC 6156 Course Understanding Students: Learning, Development, and Diversity Credits (3 sem. cr.)
Course Code EDUC 6263 Course Best Practices for Student Success Credits (3 sem. cr.)
Course Code EDUC 6157 Course Understanding Institutions: Organizational Behavior and Culture Credits (3 sem. cr.)
Course Code EDUC 6261 Course Managing Resources for Organizational Success: Finance Credits (3 sem. cr.)
Course Code EDUC 6225 Course Foundations of Research Credits (3 sem. cr.)
Course Code EDUC 6761 Course Globalization in Higher Education Credits (3 sem. cr.)
Course Code EDUC 6755 Course Principles of Marketing and Enrollment Management Credits (3 sem. cr.)
Course Code EDUC 6756 Course Emerging Trends in Marketing, Recruitment, and Institutional Promotion Credits (3 sem. cr.)
Course Code EDUC 6960 Course Capstone: Master's Project Credits (3 sem. cr.)
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