Advertising is an obvious form of persuasion. The average person sees and hears hundreds of advertisements per day. But what other types of persuasion exist? Chances are you're influenced by many people, ideas, and images you encounter on a daily basis. What persuades you? What convinces you to buy one thing instead of another? Believe one person more than another? Or adopt one belief over another? Sometimes influences are subtle, and other times more obvious. In this course, you examine the psychology of influence and persuasion.