Remember that Walden’s Title IV Code is 025042.
This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.
Independent scholars in this strategy course concentrate on the creation and implementation of business strategies that maximize competitive advantage in the marketplace. They develop an understanding of why and how individuals and business organizations work together to create sustainable businesses in the global marketplace. They also apply models for assessing the strengths and weaknesses of business organizations and identify opportunities and threats resulting from forces shaping the marketplace. Independent scholars focus on practical business applications of writing, critical thinking, and classroom engagement in a combination of essay discussions, research assignments, and writing papers to analyze, develop, and defend ideas for strategic and innovative business solutions for sustainability.
An essential aspect of today's organizational environment is innovation. In this seminar course, independent scholars have the opportunity to position themselves for professional success in management through the study of concepts, processes, and tools needed to accelerate the rate, breadth, and depth of innovation within any organization. They examine what innovation is and is not, as well as how to establish the organizational policies, processes, and employee-support infrastructure required to facilitate successful innovation throughout organizations. Independent scholars assess current information through extensive use of topical journal articles and papers as well as classic articles and papers related to the field of study. They also disseminate their findings to their peers through class discussions.
Entrepreneurial finance is designed to help managers make accurate investments and business decisions in entrepreneurial settings. In this seminar course, independent scholars explore the development of a small business from startup to financial security. They examine the process and various sources of funding, including partnerships with venture capitalists, conventional sources, and initial public offerings. Most importantly, independent scholars explore how to construct funding as well as the trade-offs and benefits for each model. They analyze entrepreneurial equity and how to negotiate any agreement with funding sources. Independent scholars accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of entrepreneurial finance. They also identify additional resources and disseminate research conclusions to their peers.
Business-to-business (B2B) marketing has emerged as its own discipline to meet the needs of other businesses. The challenge is to find new methods of enhancing marketability and value while maintaining important relationships with consumers. Independent scholars in this seminar course focus on B2B marketing techniques, strategies, customer acquisition, and relationship building. They explore the theory and conceptual challenges facing today’s B2B marketing manager. Primarily, independent scholars learn aspects of online promotion and advertising, communications strategies to promote online initiatives, and creative ways of developing the B2B channel. They fine-tune critical thinking skills by formulating an original research topic and discussing it with peers. Independent scholars accomplish course objectives by examining foundational literature and theories, seminal works, and established models in the field of B2B marketing.
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