Multicultural Marketing Communication

Continued expansion into markets across the globe call for a higher understanding of implementing marketing strategies with an emphasis on business environments that incorporate multicultural perspectives into the marketing mix. In this concentration, you will explore how to develop targeted communication media that supports marketing initiatives in a global context. You will also examine various research and forecasting approaches, competitive analysis, how marketing strategies are implemented, and the importance of aligning marketing strategy with organizational strategy.

Completion Requirements*

  • 181 total quarter credits
    • General education courses (46 cr.)
    • Business courses (55 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (65 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

This sequence represents the minimum time to completion. Time to completion will vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*If you are currently enrolled or have recently attended a community college or are a CPCU, you may be eligible to transfer courses and accelerate your bachelor’s program at Walden.

Business Courses

Course Code Course Credits
Course Code BUSI 1002 Course Introduction to Management and Leadership Credits 5
Course Code ACCT 1004S Course Fundamentals of Accounting Credits 5
Course Code STAT 2002 Course Business Statistics Credits 5
Course Code ECON 1002 Course Microeconomics Credits 5
Course Code BUSI 2001 Course Business Law Credits 5
Course Code BUSI 2003 Course Operations Credits 5
Course Code MRKT 3001 Course Marketing Credits 5
Course Code HRMG 3001 Course Human Resource Management Credits 5
Course Code FNCE 3001 Course Financial Management Credits 5
Course Code ISYS 3001 Course Information Systems in Enterprise Credits 5
Course Code BUSI 4900 Course Capstone: Strategic Business Management Credits 5

Concentration Courses

Course Code Course Credits
Course Code MRKT 4504 Course Global Marketing Credits 5
Course Code MRKT 4505 Course Hispanic Marketing in a Multicultural Context Credits 5
Course Code MRKT 4506 Course Multicultural Marketing Communication Credits 5

Elective Courses

Choose 13 courses from general education, B.S. in Business Administration, or other Walden bachelor’s degree programs. At least 3 courses must be at the 3000 level or higher. Your elective credits should total 65 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements for this online business administration degree. Note on Minors: Electives can also be used to complete a six-course minor.

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