Idea concepts - light bulb!Every job has an element of creativity. Whether you’re developing a new marketing campaign, designing new software, or figuring out how best to budget for the coming year, the more creative you are in your approach to problem-solving, the more potential solutions you’re likely to find.

And, yes, everyone can be creative. Sure, some people have a genius for coming up with new ideas, but we all have creative potential—if we know how to unlock it and nurture it.

That’s where the concept of FourSight comes in. Developed by creativity experts Gerard J. Puccio, Marie Mance, and Mary C. Murdock, FourSight is a way of thinking about the creative process. Instead of treating creativity as something magical, FourSight breaks the creative process into four different approaches. All of us are energized by at least one of the approaches. If you know which approach to the creative process is best for you, you can increase your ability to be creative.

The four main ways we can approach the creative process are:

  • As a Clarifier, focused on digging into the details and diagnosing problems.
  • As an Ideator, skilled at coming up with bold new ideas.
  • As a Developer, adept at analyzing and perfecting the best ideas.
  • As an Implementor, focused on keeping things moving forward.

So, what’s your creative approach? It could one of the above or a combination of two or more. To learn more about each approach to the creative process, you can check out our MBA Insight article, “How MBA Students Are Identifying Their Approach to the Creative Process”. You can also choose to apply to our MBA degree program, where you’ll study the creative process and how creativity is an increasingly important business skill.

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