A group of employees applaud as a woman's supervisor shakes hands with her.Every business has its own identity, and oftentimes it is shaped by the culture of the workplace. Strong leaders don’t just let the culture develop on its own. Instead, they shape and promote a workplace culture that fosters success.

Here are three elements of corporate culture that promote innovation, efficiency, and employee satisfaction:

Employee engagement: Engaged employees tend to let their creative sides shine. As a result, their best ideas are brought to the table, positively impacting profitability. Not only should managers be fostering engagement, but they should align it with business goals, company needs, and the skills of the workforce.

Inclusion: Diversity and inclusion often go hand in hand. When you bring together a team with varied backgrounds, your project is bound to benefit from the different perspectives that come into play. From there, management should promote meaningful conversations and directives to be sure everyone in the group feels included.

Finding strengths: Engagement and inclusion are important, but not every idea is a winner and not every employee can do all things. Smart managers create a corporate culture that plays to its employees’ strengths, encouraging workers to feel good about contributing where they are strongest, but not to try to do everything. A corporate culture that values individual strengths keeps employees focused where they can have the most success.

Mindfully shaping a company’s corporate culture is not an easy task, and having strong leaders championing the effort is key. As they empower, include, and encourage individuals and teams, the culture will thrive, and you’ll reap the rewards on many levels.

Walden University can help business professionals better understand workplace identities. Explore Walden’s online Master of Business Administration (MBA) program and courses such as “Building Organizational Culture: Leaders as Architects” and take your company to new places.

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