Digital Marketing specialistLong gone are the days that you could buy some air time on a radio station, place an ad in a newspaper, and wait for customers to call. Thanks to the advent of the digital age—and the internet in particular—marketing is much more complex. Which is why companies are hiring digital marketing specialists.

What is a digital marketing specialist? It’s a business professional who knows how to leverage the many aspects of the internet to generate interest, leads, and sales. It’s a dynamic, often multifaceted job requiring a wide set of skills. If you want to be a digital marketing specialist, you should be able to:

Analyze Data

The digital world creates endless streams of data. In the right hands, that data can offer deep insights into consumer habits and desires. The better you can analyze data gathered through your organization’s activities or purchased from data providers, the better you can position your product or service.

Choose the Right Channels

Should you buy advertising on Facebook? Expand your website? Invest in search engine optimization? Maintain an Instagram feed? Release an app? Should you do it all? As a digital marketing specialist, you have to know all the available marketing channels, what they offer, and which will give you the most bang for your buck.

Use Common Software and Platforms

Digital marketing specialists are often expected to handle a lot of the basic tech work involved in digital marketing efforts. That can include updating websites, setting up e-mails, acquiring and interpreting Google analytics, and a lot more. The more platforms you know how to use, the better positioned you are to provide value to an employer.

Write and Design

Just like you need to know the tech side of the job, you need to have skills in the creative side, too. Often, you will be expected to write and design (or at least provide design direction for) marketing e-mails, Facebook posts, web pages, banner ads, etc. This requires you to know how to write brief yet impactful copy and how to make visual elements appealing.

Balance Enthusiasm With Objectivity

New digital channels and marketing opportunities appear all the time. To succeed as a digital marketing specialist, you have to enjoy staying on top of all the changes and trends. And you have to be willing to embrace—and convince others to embrace—the best new opportunities. But you can’t allow your enthusiasm to outstrip your objectivity. No matter how much a new opportunity might excite you, you have to carefully analyze its value and make the marketing choices that are best for your organization’s goals.

Given that digital marketing requires you to possess so many skills, you may be pleased to know that you can gain many of them through Walden University’s Graduate Certificate in Digital Marketing program. You can also choose to advance all your marketing skills by enrolling in a graduate-level business degree program such as our MS in Marketing program.

Man sitting at latop
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Whether looking for information on programs, admissions, or financial aid, we're here to help.
Talk to your personal enrollment advisor for more information today. Please use our International Form if you live outside of the U.S.
Talk to your personal enrollment advisor for more information today. Please use our Domestic Form if you live in the U.S.
*Required Field
Academic Interests
Contact Information
Invalid email address
Please provide a valid phone number
Please provide a valid zipcode
Additional Information
Get Started

By submitting this form, I understand and agree that Walden University may contact me via email, text, telephone, and prerecorded message regarding furthering my education and that calls may be generated using automated technology. You may opt out at any time. Please view our privacy policy or contact us for more details.


By checking this box, I agree that Walden University may contact me by email, text message, autodialed telephone call, and prerecorded message at the contact information provided above regarding opportunities and offers to further my education. I understand that I may withdraw my consent at any time and that my consent is not a condition of any purchase. I have received the Walden University Privacy Policy