To sell a product, the savvy marketer gets inside the customers’ heads. It’s not enough to offer a superior product or a bargain price. The successful business understands what motivates different types of customers to spend and how to reach those customers.
An article on the blog Neuromarketing breaks down customers into three broad types:*
Reaching customers in a crowded marketplace can be challenging. That is why Walden University offers an MS in Marketing. The online master’s degree program offers lessons in how to spread a message, where to reach customers, and what are the most effective advertising approaches. This program is meant for traditional marketers trying to improve their skills as well as specialists who want a broader understanding of the forces at play.
*Dooley, R.; The 3 Types of Buyers, and How to Optimize for Each One, on the internet at www.neurosciencemarketing.com/blog/articles/3-types-buyers.htm#.