Master the essentials of creating, executing, and evaluating captivating campaigns across traditional and digital channels with Walden’s M.S. in Marketing program.

From social media to mobile advertising, the marketing landscape is evolving at a lightning pace. Our online marketing degree program can prepare you to be at the forefront of this dynamic field, introducing you to both the fundamentals of the discipline and the innovations and strategies that are redefining the way brands reach, engage, and influence consumers.

An M.S. in Marketing With Innovative Curriculum and Hands-On Learning

Featuring coursework grounded in established theory and current best practices, this online master’s degree in marketing allows you to:

  • Examine a variety of traditional and digital tools and platforms and how they integrate into the marketing mix.
  • Explore the key principles of consumer behavior and the importance of relationship marketing in customer retention.
  • Gain an understanding of persuasion and storytelling in content developing, ways to leverage the power of social media, and brand and product management.
  • Discover how to analyze marketing metrics as a way to inform strategic decision making.
  • Devise creative marketing strategies that are relevant to real-world business needs.

Marketing team membersWho is this online marketing degree program for?

Whether you have a background in traditional marketing and are looking to bring your skills into the digital age or you are a specialist seeking a broader understanding of the discipline, this master’s degree in marketing program can help you become a well-rounded marketing expert with the knowledge to impact your organization’s bottom line.

Prepare for Google AdWords and Analytics Certification

This M.S. in Marketing program includes specific content to prepare you to take the Google AdWords and Google Analytics Individual Qualification (IQ) certification exams.

Earn a Professional Credential Prior to Getting Your Degree

The M.S. in Marketing program includes an embedded Graduate Certificate in Digital Marketing, which you are eligible for after completing the following courses: MRKT 6110, MRKT 6120, and MRKT 6130.

Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.


Financial Aid Notice

Walden University is unable to provide a specific date when we will hear from the U.S. Department of Education about the status of our application, and at this time we cannot provide a general timeframe on when that decision will be rendered.  

Even though Walden is seeking approval from the U.S. Department of Education, individuals can still fill out the FAFSA for the program Walden University will collect and hold all paperwork that is received until such time as we receive a decision from the Department.

Federal program approval is separate from individual federal financial aid eligibility. In order for a student to receive federal financial aid, when a program is approved by the U.S. Department of Education, they must meet all other federal financial aid eligibility requirements as defined in the Walden University Financial Aid Terms and Conditions and Walden Student Handbook.

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  • Google Online Marketing Challenge

    As a student in the M.S. in Marketing program you will get a unique opportunity to take part in the Google Online Marketing Challenge and compete with others around the world.  

    Learn more

  • Curriculum

  • Tuition and Fees

  • Career Options

  • Highlights

  • Learning Outcomes

  • Learn More

Completion Requirements

  • 30 total semester credits
    • Core courses (27 sem. cr.)
    • Captstone course (3 sem. cr.)

Estimated time to completion is 20 months. Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

Core Courses

 

 

 

Find out more about the M.S. in Marketing now.  Request Information

Next State Date is October 27.  Apply Now

Curriculum Component Requirements  Cost  Total* 
Courses 30 total semester credit hours  $865 per semester hour 

$25,950

Books and Materials   included

$0

Technology Fee  per semester

$160

$800

   

Total

$26,750

   

Transfer up to 15 credits 

$12,975

   

Total with Transfer Credits

$13,375

* Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

Transfer credit total includes reduction in technology fee as related to reduced number of courses over time.

Tuition and fees are subject to change.

Tuition-Reduction Opportunities

We want to make your education as affordable as possible. Explore our limited-time tuition savings options available for some of our most popular programs. You may also be able to save depending on your affiliation with Walden. Find out.

Financial Aid

Walden is seeking approval from the U.S. Department of Education, individuals can still fill out the FAFSA for the program. Walden University will collect and hold all paperwork that is received until such time as we receive a decision from the Department. Please call an enrollment advisor at 1-866-492-5336 to learn more about funding opportunities for this program.

Currency Conversion

Google and Yahoo offer easy-to-use online currency converters.

What Can I Do With a Master’s Degree in Marketing?

With digital media transforming the way consumers make purchasing decisions today, marketing professionals with a comprehensive and up-to-date skill set will have a decided advantage when it comes to career opportunities.

  • The U.S. Bureau of Labor Statistics projects that careers with marketing skills as a core attribute, such as advertising and promotions managers as well as marketing managers, will grow by 13% and 14%, respectively, by 2020.*
  • With an increase in new media outlets, employment of public relations managers and specialists is expected to grow 21% from 2010 to 2020.*
  • As print newspaper publishing is expected to decline as a result of the continued rise of electronic media, advertising and promotions managers are expected to see employment growth in other areas.*

Walden’s M.S. in Marketing program can prepare you with the knowledge and practical skills to pursue a variety of exciting roles. Career options include:

  • Brand manager
  • Marketing manager
  • Advertising manager
  • Channel manager
  • Marketing strategist
  • Account executive

Career options may require additional experience, training, or other factors beyond the successful completion of this online marketing degree program.

*Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2014-15 Edition, Advertising, Promotions, and Marketing Managers,” on the Internet at www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6 (viewed online May 12, 2014). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

What’s It Like to Get Your Degree Online?

 

Walden’s M.S. in Marketing program features:

  • Hands-on Learning
    Digital tools such as downloads, videos, and podcasts help illustrate marketing concepts and give you hands-on experience with the latest media channels.
  • Embedded Graduate-Level Certificate
    Receive a Graduate Certificate in Digital Marketing after completing the following courses: MRKT 6110, MRKT 6120, and MRKT 6130.
  • Google Certification
    Content can prepare you to pursue certification in Google AdWords and Google Analytics.
  • Marketing Plan Development
    An M.S. in Marketing capstone project allows you to engage in the development of a comprehensive, three-year marketing plan for a real or fictional business.
  • Online Marketing Competition
    Participate in the Google Online Marketing Challenge.
  • Real-World Insights
    Gain insight into emerging marketing and business trends with special access to video mini-lectures by industry leaders and business icons.
  • Career Management
    Define your career objectives and professional development plan with CareerBoostTM, Walden’s signature career management tool, integrated throughout our online marketing degree program.
  • Accelerated Path to a Doctoral Degree
    When you complete your M.S. in Marketing program, you may be able to receive credit for four courses when enrolling in the Doctor of Business Administration (D.B.A.) program and for two courses when enrolling in the Ph.D. in Management program, which can save you time and money.
  • Textbooks Included
    Program tuition includes all required textbooks, which will be delivered to you prior to the start of each semester.

When you choose Walden’s M.S. in Marketing program, you can benefit from the flexibility of online learning and from MobileLearn®. Offered exclusively at Walden, MobileLearn not only enables you to choose where and when you learn, it also gives you the ability to choose how you learn. Learn more.

Career Boost logo

Today’s job market is constantly evolving, and a career management strategy is critical to remain competitive and successful. Job seekers and those looking to advance in their careers must know how to network, develop strong professional relationships, know their value proposition, and find ways to market their value in different media. Through CareerBoostTM courses, you will learn how to effectively manage your career or prepare for a successful job search. By developing or perfecting your unique tool kit of job search techniques, interviewing strategies, personal branding tips, résumés, and cover letters, you can put yourself on the right path to career success.

“Proactive career management is vital in today’s economic climate. Through assessing your qualifications, researching job opportunities early in your academic career, and building connections with professionals in your field, you will capitalize on opportunities to strengthen and market your qualifications and build your professional network.”

Lisa J. Cook, J.D., M.Ed.
Director of Career Services
Walden University

Through CareerBoostTM, you will have the opportunity to engage more closely with Walden’s Career Services Center, which offers:

  • Resources for job opportunities and career information.
  • Résumé and curriculum vitae tips.
  • Guidance on networking and branding.
  • Strategies to help you prepare for interviews and land the job.

When you graduate, Walden will still be here to help you excel in your career. By joining our alumni network of more than 75,500 people all over the world, you will have opportunities to connect with fellow alumni who share your interests as well as access to Career Insider.

Google Online Marketing Challenge

Held annually, the Google Online Marketing Challenge allows Walden M.S. in Marketing students to create online marketing campaigns using Google AdWords and Google+. Over 50,000 students and professors from almost 100 countries have participated in this exciting competition over the past five years.

With a $250 budget provided by Google, faculty-led student teams consisting of three to six members develop and run an online advertising campaign over a three-week period. The teams that develop the most successful campaigns have the opportunity to win prizes, including a trip to Google headquarters in Mountain View, California.

The Google Online Marketing Challenge is open to all M.S. in Marketing program students at any point in their program. To learn more about participating, please contact your enrollment advisor.

Which Program Is Right for You?

M.S. in Marketing, M.S. in Communication, Master of Business Administration (M.B.A.) with a specialization in Marketing, or M.S. in Management with a specialization in Marketing?

Walden offers several master’s degree options for professionals who want to become more well-rounded in the marketing discipline while increasing their credentials for career advancement.

The M.S. in Marketing program may be your best choice if you want to:

  • Gain deeper insight into consumer behavior and the impact of new media on the relationship between brands and consumers.
  • Expand your knowledge and expertise in using analytics to evaluate market opportunities, assess campaign performance, and inform decision making.
  • Hone your ability to think creatively and foster innovative ideas. 
  • Engage in the development of a marketing plan for a real or fictional business.

The M.S. in Communication program may be your best choice if you want to:

  • Deepen your understanding of how communication can be utilized to address an issue or capitalize on opportunities. 
  •  Learn how to communicate professionally with stakeholders in the spoken and written word.
  • Learn how to evaluate, create, and implement communication plans and activities that will result in achievement of organizational goals.
  •  Gain insight into how the regulatory environment impacts the communication field and how to practice ethically in this field.

The M.B.A. with a specialization in Marketing may be your best choice if you want to:

  • Deepen your knowledge and understanding of marketing in the context of general business.
  • Broaden your knowledge and expertise in marketing essentials, business strategies, and financials.
  • Build your leadership and critical-thinking skills.
  • Understand how to use marketing analytics to inform strategic decision making and drive improved business results. 

The M.S. in Management with a specialization in Marketing may be your best choice if you want to:

  • Gain a deeper understanding of marketing in the context of general management.
  • Explore how marketing can be used as a tool for improving an organization's competitiveness.
  • Acquire the skills and insights you need to effectively manage projects, teams, and organizations in today’s business environment.
  • Understand how to use marketing analytics to inform strategic decision making and drive improved business results. 


Graduates of the M.S. in Marketing program will be able to:

  1. Formulate statements of marketing opportunities to facilitate dialogue among stakeholders.
  2. Make ethically and socially responsible decisions.
  3. Collaborate with others from diverse perspectives in a business environment.
  4. Apply current trends to analyze marketing problems.
  5. Communicate professionally with stakeholders.
  6. Evaluate marketing decisions in a business environment.

 For assistance in deciding which degree program fits your goals, request information or speak with an enrollment advisor by calling 1-866-492-5336. A list of international toll-free phone numbers is available for students outside the United States.