Enrollment Management And Institutional Marketing Specialization - M.S. in Higher Education

Enrollment Management and Institutional Marketing

In today’s increasingly competitive marketplace, higher education institutions must utilize the most sophisticated techniques to attract and retain students. In this specialization, you can learn to develop strategies—using all types of communication tools—that attract students and promote your institution. Explore all facets of the enrollment management process, including obtaining financial aid and helping students stay committed to their educational goals.

Completion Requirements

  • 30 total semester credits
    • Core courses (21 sem. cr.)
    • Specialization courses (6 sem. cr.)
    • Integrative capstone (3 sem. cr.)

Estimated time to completion may be less than 2 years, depending on individual progress and credits transferred. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

The program’s courses are delivered online in a prescribed sequence:


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