Marketing Specialization - Doctor of Business Administration (D.B.A.)

Marketing

This specialization investigates marketing challenges and opportunities from a real-world context. Study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Learn the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework focuses on the development of writing and critical-thinking skills at the doctoral level.

Completion Requirements

  • 60 semester credits
    • Foundation course (3 sem. cr.)
    • Core business courses (15 sem. cr.)
    • Business strategy course (3 sem. cr.)
    • Research methods courses (10 sem. cr.)
    • Specialization courses (9 sem. cr.)
    • Doctoral studies courses (20 sem. cr.)
  • 8 days of academic residency (two 4-day residencies)

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

Foundation Course

Core Business Courses

Business Strategy Course

Research Methods Courses

Specialization Courses

Doctoral Studies Courses

D.B.A Program OutlineDownload Program Outline (PDF).


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