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Customer Relationship Marketing

Understand the market and its relationship to the successful management of today’s business organizations. Review marketing strategies that drive profitability and the appropriate marketing mix decisions. Learn the architecture and function of CRM systems for planning, deployment and management.

Completion Requirements

Estimated time to completion: less than 2 years, depending on individual progress, credits transferred, and pre-requisite course. For a personalized estimate of your time to completion, call your enrollment advisor at 866-492-5336.

Walden offers frequent start dates so that you can begin when it’s convenient for you. Next Start Date: June 23. Admission policies vary by program. Call 866-492-5336 or apply now.

The courses are delivered in a prescribed sequence. Each 16-week semester, except for the first and last semester, includes two consecutive 8-week courses.

Core Courses

Course Code Course Title Credits
Semester 1  
NSEI 6701 Managing the IT-Enabled Enterprise 3
NSEI 6712 Business Architecture and Process 3
Semester 2  
NSEI 6111 Software Frameworks 3
NSEI 6301 Information System and Service Analysis and Design 3
Semester 3  
NSEI 6112 System and Service Architecture 3
NSEI 6721 Organizational and Social Dimensions of Information Systems 3
Semester 4  
NSEI 6511 Information Systems Project Management 3
NSEI 6561 Service and Sourcing Management 3

Specialization Courses

Course Code Course Title Credits
Semester 5  
NSEI 6732 Marketing 3
NSEI 6621 Customer Relationship Management 3

Capstone Course

Course Code Course Title Credits
Semester 6  
NSEI 6983 ISM Capstone-CRM 3

Prerequisite Course for Students Without a Computing Degree

Taken after NSEI 6712 Business Architecture and Process
Course Code Course Title Credits
NSEI 3381 Object Oriented Programming for ISM 3

Course Descriptions


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