Billboards and commercials, blogs and text messages, presentations and emails—communication happens all around us.

That’s why strong communication skills are so highly sought after by today’s employers. In fact, according to the National Association of Colleges and Employers’ Job Outlook 2012, employers rank the ability to communicate verbally with audiences inside and outside an organization as one of the most important candidate qualities.*

Walden’s online B.S. in Communication program can help you become an effective communicator who can engage audiences, build relationships, and drive results in today’s fast-paced, consumer-driven global economy.

By focusing on the latest industry techniques and strategies, this online bachelor’s degree in communication can prepare you to create targeted social media messaging, develop marketing campaigns, write compelling communications, deliver engaging presentations, and promote ideas that inspire others to take action.

Whether you want to advance in your current career or pursue new options in fields such as advertising, corporate communications, marketing, politics, and public relations, earning your communication degree online can help you gain a powerful competitive advantage—and change your world and the world of those around you.

*National Association of Colleges and Employers, Job Outlook: The Candidate Skills/Qualities Employers Want, on the Internet at www.naceweb.org/s10262011/candidate_skills_employer_qualities (viewed online May 10, 2012).

Find detailed information for this program, including possible occupations, completion rate, program costs, and median student loan debt.

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Walden’s comprehensive online B.S. in Communication program begins with a common core of courses that emphasize interdisciplinary communication theory and methods.

Choose one of these optional concentrations so you can tailor your studies to suit your personal and professional objectives:

If you would like to expand your focus beyond the field of communications or merge your interests with other areas of study such as business, human services, psychology, or public health, explore the General Program. Students who pursue theGeneral Program can select up to 17 courses from any Walden bachelor’s program or transfer up to 135 credits from another academic institution.

You also have the option to pursue an undergraduate minor. Your minor must be in a discipline outside your bachelor’s degree program area. Adding a minor to your program of study allows you to gain multidisciplinary skills that can help you advance toward your professional goals.

Find out more about the B.S. in Communication now.  Request Information

General Program

Whether it’s writing a press release for a nonprofit association, creating a marketing campaign for a Fortune 500 company, or presenting the latest social media strategy for a government agency, your skills as a communications professional play an integral role in the operation of your organization. The General Program can prepare you for a career in a variety of settings including corporations of all sizes, nonprofit organizations, and government agencies.

By selecting the General Program, you can tailor your course of study to support your career goals and to allow the flexibility to explore a range of topics through courses from all of Walden’s undergraduate programs. This option may be a great choice if you already hold an associate degree or have a high number of transfer credits.

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Elective courses (85 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Elective Courses

Choose 17 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 25 credits must be at the 3000–4000 level. Your elective credits should total 85 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

Emerging Media

From smartphones and social media to blog posts and podcasts, today’s technology provides organizations with more opportunities to communicate and connect with their audiences than ever before. A concentration in Emerging Media explores ways to help organizations use these modern tools successfully and stay at the forefront of the latest trends in digital marketing and communication.

Graduates with communication skills in emerging media may pursue career options in a variety of roles that include social media specialists, online marketing managers, Web coordinators, e-commerce specialists, copywriters, and more.*

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (70 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Elective Courses

Choose 14 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 15 credits must be at the 3000–4000 level. Your elective credits should total 70 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Health Communication

Healthcare is a rapidly evolving and increasingly complex sector that demands specialized communication skills. Communications professionals in this setting are expected to craft and deliver targeted messages on important issues to a wide range of audiences, including patients, practitioners, policymakers, and the public.

In this concentration, you can learn how to effectively shape messages to promote wellness, awareness of public and global health issues, and challenges and opportunities for a healthy lifestyle. Additional topics explore stress and personal health management, communication to diverse populations, and social media in marketing and communications.

Graduates from this concentration may pursue career options in various settings that focus on hospital public relations, public health communications, social media and blogging in the healthcare industry, promotion of community wellness programs, and more.

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (70 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Elective Courses

Choose 14 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 15 credits must be at the 3000–4000 level. Your elective credits should total 70 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

Management and Organizational Communication

Strong internal and external communication is critical to any organization’s success and plays a key role in cultivating a healthy corporate culture. With a concentration in Management and Organizational Communication, you will have the specialized expertise to enhance communication and presentation skills among employees, corporate leadership, stakeholders, and other audiences within the business environment. You will explore strategies and approaches for managing communications in times of crisis, including contingency planning, transparency, stakeholder analysis, and ethics.

Graduates with skills in management and organizational communications may pursue career options as internal communications managers, corporate trainers, human resource representatives, communications specialists, and more.*

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (70 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Course

Concentration Courses

Elective Courses

Choose 14 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 15 credits must be at the 3000–4000 level. Your elective credits should total 70 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Courses

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Marketing Communication

In today’s global and digital economy, marketing and communication are highly integrated, with professionals from both fields often working together as one cohesive team. A concentration in Marketing Communication can provide you with both the marketing savvy and comprehensive communication skills to lead integrated strategies that effectively engage audiences and move them to take action.

Graduates with marketing communication skills may pursue career options in a variety of roles such as corporate communication specialists, marketing managers, advertising account executives, copywriters, editors, and more.*

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (20 cr.)
    • Elective courses (65 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Elective Courses

Choose 13 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Your elective credits should total 65 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Political Communication

From campaign manager to political strategist to media relations specialist, the dynamic political arena offers communications professionals many diverse career options.* This concentration in Political Communication allows you to study communication as an integral component of political science and provides a solid understanding of how information flows through political processes.

As a student in the concentration, you can learn how to plan and manage crises and promote positive social change through effective communication strategies. You will also examine the legal aspects of social issues and how private companies, nonprofit organizations, and federal agencies employ communication strategies to advance their political goals.

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (70 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Elective Courses

Choose 14 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 15 credits must be at the 3000–4000 level. Your elective credits should total 70 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Public Relations

Behind most top companies is a savvy public relations team or agency that helps build and maintain the organization’s brand and image. The Public Relations concentration can help you learn the foundational elements of PR and identify best practices that you can apply in your industry. You will evaluate your own communication style in order to strengthen your verbal and written communication skills. Coursework covers topics ranging from press release writing and publicity planning to media relations and crisis management. At the end of your program, you will have the opportunity to apply what you’ve learned to solve a communication challenge for a real-world organization.

Graduates who focus on the Public Relations concentration may pursue career options in nonprofit organizations, corporations, and government agencies as public relations specialists, information officers, publicity managers, newsletter editors, and more.*

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (20 cr.)
    • Elective courses (65 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Elective Courses

Choose 13 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 10 credits must be at the 3000–4000 level. Your elective credits should total 65 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Self Designed

From a corporate marketing director to a grassroots campaign organizer, the field of communication offers a broad range of roles to professionals within private, public, and nonprofit sectors.* With a Self-Designed concentration, you can expand your versatility and adapt to more roles as a communications professional by combining courses from across all of the B.S. in Communication concentrations.

By selecting the Self-Designed concentration, you will complete the B.S. in Communication core courses and then customize your program of study by selecting at least three courses from the other B.S. in Communication concentration areas. You can select courses from three different concentrations or mix and match to meet your needs. For those without a specific interest, Walden recommends one course from Marketing Communications, one course from Public Relations, and one course from Management and Organizational Communication.

Degree Completion Requirements

  • 181 total quarter credits
    • General education courses (46 cr.)*
    • Core courses (45 cr.)
    • Concentration courses (15 cr.)
    • Elective courses (70 cr.)
    • Capstone course (5 cr.)

Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

*Click here for Required General Education Courses by Program.

First Term Course

Core Courses

Concentration Courses

Select at least three courses from any B.S. in Communication concentration courses. All prerequisites must be met. The following courses are recommended: PREL 4101, MRKT 4511, and COMM 4101.

Elective Courses

Choose 14 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 15 credits must be at the 3000–4000 level. Your elective credits should total 70 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.

Capstone Course

*Career options may require additional experience, training, or other factors beyond the successful completion of this degree program.

Curriculum Component Requirements  Cost  Total* 
Tuition 181 total quarter credit hours  $310 per quarter hour 

$56,110

Books and Materials Estimated costs  $4,606

$4,606

Technology Fee  Per quarter

$120

$1,920

   

Total

$62,636

   

Transfer up to 135 credits 

$47,054

   

Total with Transfer Credits

$15,582

* Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.

Transfer credit total includes reduction in technology fee and books and supplies as related to reduced number of courses over time.

Tuition and fees are subject to change.

Tuition-Reduction Opportunities

We want to make your education as affordable as possible. Explore our limited-time tuition savings options available for some of our most popular programs. You may also be able to save depending on your affiliation with Walden. Find out.

Financial Aid

Our financial aid advisors can help you locate funding opportunities to help you pay for your education. Learn more now.

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Accelerate Your Degree Completion

A Bachelor of Science in Communication can open doors to many challenging, exciting, and rewarding career opportunities. Professionals with a B.S. in Communication benefit from rewarding careers in a variety of settings that include nonprofit organizations, global corporations, hospitals, universities, government entities, political groups, and marketing agencies.

Meet the Growing Demand

The career outlook for professional communicators is strong. Recent research shows:

  • Advertising, promotions, and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. Employment of public relations managers and specialists is expected to grow 21% from 2010 to 2020, faster than the average for all occupations.*
  • Online publications and services are growing in number and sophistication, spurring demand for writers and authors with Web and multimedia experience.*
  • Employers ranked strong communication skills first among desirable skills and qualities for job candidates.

What’s Your Career Goal?

Depending on your personal and professional aspirations, as a graduate of Walden’s B.S. in Communication program you may pursue careers in a variety of fields that include:

  • Business
  • Community outreach
  • Education
  • Electronic media/radio/television
  • Healthcare
  • International relations
  • Journalism
  • Law/government/politics
  • Marketing/advertising
  • Public relations
  • Technology
  • Theater/performing arts
  • Social and human relations

 

*Bureau of Labor Statistics, U.S. Department of Labor, “Occupational Outlook Handbook, 2012–13 Edition,” on the Internet at www.bls.gov/ooh (viewed online May 10, 2012). National long-term projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

National Association of Colleges and Employers, Job Outlook: The Candidate Skills/Qualities Employers Want, on the Internet atwww.naceweb.org/s10262011/candidate_skills_employer_qualities/ (viewed online May 10, 2012)..

Career options may require additional experience, training, or other factors beyond the successful completion of this degree program..

In this program, you will explore the four pillars of communication—oral communication, written communication, interpersonal/team communication, and new media and technology—and study how to:

  • Create appealing, strategic communications using various forms of media, including television, Internet, radio, newspapers, and magazines.
  • Promote products and sell ideas through an array of contemporary techniques that include grassroots, guerilla, mobile, and viral marketing.
  • Resolve conflicts, build relationships, and negotiate effectively.
  • Engage audiences by using the latest tools and methods such as social networking, virtual message boards, and microblogging.
  • Develop and implement strategic communication plans to address company needs such as crisis management, employee awareness, and shareholder updates.
  • Write and speak clearly to enhance your interpersonal and intrapersonal communication skills and to relate better with others.
  • Build corporate identity through the use of branding and images.
  • Influence behavior and decision making through persuasive messaging.
  • Conceptualize, create, and deliver public presentations, including speeches and lectures.

When you choose Walden’s B.S. in Communication program, you can benefit from the flexibility of online learning and from MobileLearn®. Offered exclusively at Walden, MobileLearn not only enables you to choose where and when you learn, it also gives you the ability to choose how you learn. Learn more.

Find out more about what defines Walden’s B.S. in Communication program:

 

Course Media

Social Media in Business Practice is a video used in Walden’s B.S. in Communication and B.S. in Business Communication programs. This award-winning video illustrating the use of social media and technology in business practice is one of the many multimedia tools used in conjunction with the coursework in this program.

Which Program Is Right for You?

The B.S. in Communication may be your best choice if you want to:

  • Explore how traditional communication concepts and emerging technologies can be applied to a broad range of careers.
  • Examine the complex communicative behaviors that occur in diverse settings and how to assess your own communication style.
  • Discover the powerful role new media plays in the world of communication and why it’s one of the fastest-growing market needs in today’s dynamic work world.
  • Assess the challenges and opportunities that exist within the virtual office and how to integrate technology into the communication process.
  • Put your communication skills into practice with a capstone course where you will develop a comprehensive, strategic communications plan.

The B.S. in Business Communication may be your best choice if you want to:

  • Gain a strong grounding in business fundamentals such as management, leadership, organizational management, information systems, and more.
  • Advance in your current business career by becoming a more effective communicator.
  • Expand your professional career opportunities in communication fields such as public relations, marketing, social media, and more.
  • Support your vision and business strategies through successful communication skills.

Core Faculty

Victor Evans
Ph.D., Union Institute & University; M.A., New York University; B.S., Northwestern University

 

 


Lawrence Baird, M.B.A., Walden University; B.A., Loyola University Maryland

Denise L. Gandy, M.B.A., Northcentral University; B.S., Radford University

Maryann D. Lamer, Ph.D., M.A., The University of Oklahoma; M.B.A., Southern Nazarene University; B.S., The University of Tulsa

Gordon McLean, M.A., Northern Arizona University; M.A., B.A., Washington State University

Graduates of this program will be prepared to:

  1. Demonstrate effective written communication skills for multicultural and diverse audiences.
  2. Assess awareness of their own values, dispositions, and communication styles as evident in their interpersonal, group, and mass communications.
  3. Critically analyze contextual needs to select appropriate communication strategies.
  4. Successfully collaborate with others in ways that promote personal accountability and mutual respect.
  5. Competently employ use of digital communication in professional settings.
  6. Utilize a systems perspective to optimize organizational, community, and global communication.
  7. Demonstrate ethical, socially aware strategies in their communications with both local and far-reaching audiences.

For assistance in deciding which concentration fits your goals, request information or speak with an enrollment advisor by calling 1-866-492-5336. A list of international toll-free phone numbers is available for students outside the United States.