In this program, you will explore the four pillars of communication—oral communication, written communication, interpersonal/team communication, and new media and technology—and study how to:
  • Create appealing, strategic communications using various forms of media, including television, Internet, radio, newspapers, and magazines.
  • Promote products and sell ideas through an array of contemporary techniques that include grassroots, guerilla, mobile, and viral marketing.
  • Resolve conflicts, build relationships, and negotiate effectively.
  • Engage audiences by using the latest tools and methods such as social networking, virtual message boards, and microblogging.
  • Develop and implement strategic communication plans to address company needs such as crisis management, employee awareness, and shareholder updates.
  • Write and speak clearly to enhance your interpersonal and intrapersonal communication skills and to relate better with others.
  • Build corporate identity through the use of branding and images.
  • Influence behavior and decision making through persuasive messaging.
  • Conceptualize, create, and deliver public presentations, including speeches and lectures.

When you choose Walden’s B.S. in Communication program, you can benefit from the flexibility of online learning and from MobileLearn®. Offered exclusively at Walden, MobileLearn not only enables you to choose where and when you learn, it also gives you the ability to choose how you learn. Learn more.

Find out more about what defines Walden’s B.S. in Communication program:

 


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