Remember that Walden’s Title IV Code is 025042.
Whether it’s writing a press release for a nonprofit association, creating a marketing campaign for a Fortune 500 company, or presenting the latest social media strategy for a government agency, your skills as a communications professional play an integral role in the operation of your organization. The General Program can prepare you for a career in a variety of settings including corporations of all sizes, nonprofit organizations, and government agencies.
By selecting the General Program, you can tailor your course of study to support your career goals and to allow the flexibility to explore a range of topics through courses from all of Walden’s undergraduate programs. This option may be a great choice if you already hold an associate degree or have a high number of transfer credits.
Students may be eligible to transfer up to 135 credits. At least 45 credits must be completed at Walden.
Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.
*Click here for Required General Education Courses by Program.
Choose 17 courses from general education, B.S. in Communication, or other Walden bachelor’s degree programs. At least 25 credits must be at the 3000–4000 level. Your elective credits should total 85 to meet your program requirements. You may also be eligible to transfer previous credit to meet your elective requirements. Note on Minors: Electives can also be used to complete a 6-course minor.
Imagine life without cell phones, television, or the Internet. Recent technological developments have significantly altered all aspects of human life: at work; in play; and in personal, family, and social interactions. In this course, students examine the advantages, disadvantages, and controversies of living and learning in an ever-changing technological environment. By exploring multiple perspectives, students discover how technology is changing media, culture, business, health, human behavior, and overall access to information. In a dynamic, reflective, and engaging classroom environment, students use a variety of audio, visual, literary, and artistic resources, to engage in open dialogue. Students are also introduced to the tools essential to success at Walden. Students complete the course with a personalized success plan that provides a customized roadmap and tools that they can use.
Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)
Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)
Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)
Whether you participate in training, a business meeting, or community event, being a skilled public speaker differentiates an uninteresting experience from an engaging one. Students in this course work to develop and enhance their ability and confidence in presentation skills, empathic listening, and critical thinking. Topics include developing content and organizing ideas using proven techniques for the oral delivery of informative and persuasive speeches. Additional topics include audience analysis, critical listening and thinking, and the use of technology in presentations. This course gives students an opportunity to improve their public communication skills, as well as plan, create, and deliver presentations. (Prerequisites: COMM 1001.) Note: This course is delivered over a 6-week term, but is equated to COMM 2002E, which is delivered in a 12-week term.
It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)
Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.
In this course, students have the opportunity to examine the cognitive and affective aspects of communication, thus increasing self-awareness. They explore acceptance, perception, emotional intelligence, self-presentation, learning styles, models of human information processing, and aspects of the psychology of language. Through a comprehensive self-assessment, students gain insight into their ability to communicate, manage conflict, influence others, and work effectively with those who have different values and beliefs. (Prerequisites: COMM 1004.)
Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.
This course is designed to promote the ability to communicate effectively in a diverse, global environment. Topics include the relationship of culture and personal identity to communication strategies. Upon completion, students should be able to distinguish the modes and styles of communication unique to their personal culture from the cultures of others, explain the theories of cultural differences, anticipate and overcome challenges in cross-cultural situations, and apply effective cross-cultural communication skills to academic, personal, and professional settings. (Prerequisites: COMM 1001.)
The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.
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