B.S. in Business Communication

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

Blogging, podcasting, social networks, wikis, web conferencing and broadcasting, and mobile messaging have become integrated means of expressing and sharing our thoughts. Students in this course will delve into these and other new technologies, developing ann appreciation of their usefulness, their best applications, and their overall utility in a variety of settings. They assess and discuss a variety of topics related to social media, such as how to harness it to create demand for products, reach the intended audience, and broadcast ideals and values. Students in this course have the opportunity to develop the knowledge and ability to build a social media strategy as well as a professional website incorporating social media. (Prerequisites: MEDC 3001.)

As with the use of digital media in domestic business, expanded markets—especially global markets— benefit from their use as well. Students in this course investigate how to use these new tools to establish a type of universal “language” that cannot be established in other ways. They examine new media in a variety of global contexts, such as politics, economics, and education. Students apply concepts from the course in a project through which they practice employing new media tools to effectively reach a global arena, enhancing their own capacity and marketability. (Prerequisites: MEDC 3001.)

Technology and new media continue to evolve, primarily due to interest coupled with new-found capabilities derived from 21st-century know-how. With this invitation to create, students apply their understanding of new media as a set of effective tools in the practice of communications to design a conceptual prototype appropriate to enhancing mass communications. Students learn to test, refine, and appraise their product, taking into account visual components, audience information, and user feedback. They also discuss topics of new media design with their peers and reflect on its implications in modern business. (Prerequisites: MEDC 3001.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

This course is an introduction for students to the essential factors that promote or challenge the development of personal health and healthy lifestyles, including nutrition, physical fitness, stress management, mental and emotional health, sexuality and relationships, violence and injury, and substance abuse. Students examine how cultural and socioeconomic factors influence people’s perception of their health as well as their health behavior. Students review tools for assessing health and risk and have the opportunity to assess their own health and behavior using a health risk appraisal.

The course is designed to provide an overview of public and global health issues that transcend national borders, class, race, ethnicity, and culture. The role of the healthcare provider in preserving and promoting health among diverse populations is discussed. Students will consider global health and their role in health promotion, protection, and maintenance, and in illness prevention of targeted populations. Principles of epidemiology and the influencing sociopolitical factors that impact health and well-being are explored. (Prerequisites: COMM 1001.)

The principles and theories of health communication and their application to health promotion and behavior change are the foci of this course. Students examine how to design and deliver health messages to various audiences while remaining sensitive to cultural, socioeconomic, and educational factors influencing the audience. Students evaluate important dimensions of intercultural and intracultural communication and study how to make scholarly writing accessible to the general population. They also explore the use of emerging technologies and social media in marketing and communications.

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

This course provides students with a comprehensive overview of human resource management. Students discuss the role of human resources managers as strategic partners who focus on the mission and goals of an organization. Students examine traditional topics, such as job analysis and design, recruitment, selection, performance appraisal, training, staffing, career management, compensation, benefits, health and safety, and employee relations. They also evaluate technology-based resources that aid contemporary HR processes and responsibilities. Through case studies and practical exercises, students work toward gaining the skills that enable them to develop important employment policies and procedures, such as those addressing ethical and equal opportunity issues in regard to legal and environmental regulations. (Prerequisites: BUSI 1002.)

Despite common misperceptions, human resource (HR) managers are tasked with more than hiring, firing, and managing employee benefits. In this course, students learn why it important for a company to adjust to the varying needs of both domestic and international clients as well as how HR management helps to ensure this happens through various activities, including sourcing in a global environment. Students examine how HR management functions and activities can be the key to long-term business success, strategically aligning corporate goals with those of stakeholders and all major areas of a business, including marketing, finance, technology, and operations. They compare and contrast HR management strategies, such as incentive cash and/or stock compensation programs, employee ownership, and nonmonetary rewards. Students also evaluate the impact such strategies have on employee motivation and retention. (Prerequisites: HRMG 3001.)

Growth and innovation are important aspects of all organizations. To achieve this, companies must provide an environment conducive to diversity and change. They must also provide the opportunity for employees to learn the goals and mission of the organization. In this course, students learn how to promote and maintain such an environment through the process of human resources development and organizational change, including training and development, leadership development, and performance improvement. Students engage in discussions, reflections, and group case studies, which focus on a variety of topics, such as learning principles, interventions, employee orientation and socialization, performance management and coaching, and diversity. (Prerequisites: HRMG 4201.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

In this course, students have the opportunity to gain an understanding of the concepts of human and organizational functioning, while focusing on the managerial problems and solutions in both domestic and transnational settings. Students examine individual perception and learning, differences in personality, career development, employee motivation, and effective decision making. They explore the ethical issues faced by domestic and transnational organizations and managers, social responsibility, communications, motivation, and leadership. Students examine the impact national culture has on leadership and management as well as the day-to-day operational issues, such as the management of diversity in the workplace. Through a diagnostic approach employing text readings, individual and case analyses, application exercises, and a final individual organizational plan, students learn course concepts and contextualize theoretical content. Ideally, this course is suited to individuals either currently operating in an international environment or contemplating doing so. (Prerequisites: BUSI 1001 or BUSI 1002.)

Students in this course work toward gaining skills to communicate effectively in a diverse, global environment. They examine the relationship of culture and personal identity to communication strategies. They also learn to distinguish the modes and styles of communication unique to their personal culture from the cultures of others, explain the theories of cultural differences, anticipate and overcome challenges in cross-cultural situations, and apply effective cross-cultural communication skills to academic, personal, and professional settings. Students engage in a final project through which they gain hands-on experience working with someone from another culture, acquiring practical skills to use in the 21-century global society. (Prerequisites: COMM 1001.)

Rapid shifts in the economy, changes in political leaders, and negative news reports are just a few of the factors affecting marketing campaigns and public relations (PR) efforts. In this course, students can learn the value of managing internal and external communications effectively in situations of risk, crisis, and sudden change—a critical competence for PR professionals and organizations. Students examine successful and unsuccessful crisis communication efforts and consider issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics. They engage in assignments designed to provide practical application of content through which they gain experience developing a communication plan to mitigate and solve issues of crisis in PR. (Prerequisites: PREL 3001 or HLTH 3115.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

Students examine basic marketing functions and the execution of successful marketing processes. They gain a fundamental understanding of marketing concepts, practices, terminology, associated technologies, and practical applications including customer relationship management. (Prerequisites: BUSI 1002.)

Students in this course prepare to engage effectively in the practice of developing targeted communications—written, spoken, broadcast, and printed—that specifically support the marketing initiatives and strategies of any planned effort. Students hone their problem-solving and creative skills while practicing with marketing tools, such as integrated messaging, image clarity and enhancement, media relations, positioning, and persuasion. They use basic marketing principles to assess successful and failed marketing communications efforts and create a portfolio of useable approaches. (Prerequisites: MRKT 3001.)

Students in this course learn concepts to expand the scope of their marketing communications knowledge to include international breadth and depth. They address unique challenges, including culture, globally-diverse markets, international regulation, and media differences, while embracing the remarkable opportunity of international exchange. Using integrated marketing communications principles, students engage in practical applications of content, such as the planning, development, and implementation of a marketing communications campaign for the global market. Through these globally-focused projects, students acquire the necessary awareness and essential skills to function within the international marketing arena. (Prerequisites: MRKT 4511.)

There is more to marketing a product or service than creating an engaging commercial or a colorful ad. A critical aspect of implementing a marketing plan involves deciding how to distribute the message, whom the message will reach, and through which media avenue the message is delivered. With the rise of technology and telecommunications, this task is becoming more and more challenging. In this course, students explore these challenges and become grounded in fundamental concepts of media planning, such as gross rating points and effective reach. They use modeling tools that allow them to see the effects of different media plans in putting into operation a media strategy as part of a larger plan. Ultimately, students learn to develop an effective plan with appropriate reach and impact. (Prerequisites: MRKT 4511.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

Public relations (PR) professionals play an important role in promoting a positive image for a wide variety of organizations, such as corporations and schools, and influential individuals, such as celebrities and politicians. In this course, students build on PR proficiencies to apply the principles and concepts of PR, specifically targeting positive publicity of persons, places, and purposes. Students assess the risks and benefits of PR tools to inform and influence the community and assess the use of social media in PR efforts. Through the extensive use of case studies, students also have the opportunity to develop expertise in promoting constructive publicity in PR through analyzing both successes and failures in the real world. (Prerequisites: PREL 3001.)

Building brand relationships, fostering interactions between marketers and customers, and reaching consumers through new means of cost-effective technology, now often rely on the combined efforts of advertising through marketing and the guidance of public relations (PR) professionals. Students in this course learn to apply the principles and practices of PR using the medium of advertising to achieve desired end results. Outlining the process of a PR plan, students draw upon the combined knowledge and skills in media relations, effective communications, market awareness, and integrated messaging to practice creating leverage and opportunity for organizations, individuals, products, and places. (Prerequisites: PREL 3001.)

Rapid shifts in the economy, changes in political leaders, and negative news reports are just a few of the factors affecting marketing campaigns and public relations (PR) efforts. In this course, students can learn the value of managing internal and external communications effectively in situations of risk, crisis, and sudden change—a critical competence for PR professionals and organizations. Students examine successful and unsuccessful crisis communication efforts and consider issues of contingency planning, speed, transparency, multiple modalities, stakeholder analysis, and ethics. They engage in assignments designed to provide practical application of content through which they gain experience developing a communication plan to mitigate and solve issues of crisis in PR. (Prerequisites: PREL 3001 or HLTH 3115.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.

Walden University offers students a dynamic learning environment and a range of support services to ensure academic success. In this course, students immerse themselves in Walden University's online learning environment and apply skills from the student readiness orientation. In addition, students discover and apply the tools and services that will support them throughout their degree program. Through classroom discussions and the application of key communication principles, students establish an online community of peers and explore their degree program with discipline-specific examples. This course helps students prepare for their Walden academic career and continues their orientation to the university.

Students in this course are introduced to basic concepts of communication to mass audiences. Students’ primary focus is the application of communication principles and theories needed to achieve intended outcomes in crisis scenarios, public relations, public and community affairs, and when influencing thinking or opinions. Students explore mass communication theory, historical context, concepts, and applications. Through this course, students work toward gaining applied skills and sensitivity to the social impact of mass communication. (Prerequisites: COMM 1001.)

The role and functions of managers, specifically principles and procedures for planning, organizing, leading, and controlling organizations, are addressed in this introductory course. Emphasized is the practical application of theory to reality. This course is structured so that students have the opportunity to see the interrelationships among the functions, components, and disciplines that comprise the field of management and thereby gain a comprehensive perspective as a foundation for the further study of management. (Prerequisites: COMM 1001.)

Effective interpersonal communication is a necessary tool for productivity and quality of life. Students in this course examine practical concepts and skills for enhancing communication with others. They analyze and discuss theories and models of interpersonal communication, listening, verbal communication, nonverbal communication, communication styles, affective and cognitive communication, giving and receiving feedback, and communicating interpersonally in a variety of modalities. Using insights gained from their weekly analyses, students engage in a final project through which they improve the status and satisfaction of their real-world work relationships. (Prerequisites: COMM 1001.)  

Responsible business leaders and decision makers must conduct transactions and operations according to clearly defined rules, laws, and processes to ensure stability and protection for their company. Students in this course examine the legal issues faced by managers, fundamental legal principles, and common issues in the field, such as workplace law, contract disputes, and intellectual property guidelines. Students engage in discussions and application assignments focused on the responsibilities of business professionals, such as understanding the fundamental legal principles in business and commerce; analyzing business contracts; adhering to legal issues in interviewing, hiring, and firing; developing, using, and defending intellectual property; and understanding the regulatory context. (Prerequisites: BUSI 1002.)

Now more than ever, organizations are looking for individuals who can work effectively in a group. Working on virtual teams and with diverse people is an increasing reality. Students in this course examine classic and cutting-edge research on groups and teams. They also explore and discuss stages of team development; task and maintenance functions; crisis communication; groupthink; and applications of power. Through assignments designed to provide practical application of course content, students also learn ways to develop a team’s mission, vision, and goals that translate into objectives; create team charters; build trust; handle conflict effectively; create norms for working together; identify priorities; meet facilitation skills; work in virtual teams; value diversity; and encourage creativity. (Prerequisites: COMM 1001.)

It has been said that “good writing is good writing no matter the medium,” but is that really true? In this course, students examine the fundamentals of writing such as purpose, context, voice, and structure, as well as how the implementation of those fundamentals varies for print, Internet, advertising, and broadcast mediums. Students explore the best ways to use productivity software such as documents, presentations, spreadsheets, charts, and graphs to create a compelling argument. In addition, students will study and then apply the knowledge of digital communication to interpret tone and purpose. No matter the industry or career focus, writing for the digital age is an increasingly important topic of study. (Prerequisites: COMM 1001.)

All businesses experience change. Sometimes change is required to ensure stability; other times, the purpose of change is expansion for competitive advantage. In this course, students explore the responsibilities of managers and leaders to implement effective organizational change as well as to ensure that employees understand the function and benefits of change. Students examine change as it impacts people, processes, and products. They learn to employ tools for dealing with and managing change. They also examine methods for coping with change as an individual, a member of a group, and a member of an organization. (Prerequisites: BUSI 1002.)

All businesses rely on systems to process, collect, share, and store important information. The most effective way to help an organization achieve their goals is to understand how to leverage information systems and emerging technology. This course provides students the opportunity to gain skills needed to employ such leverage in the professional arena. Students examine the characteristics of information systems and their role in organizations. They also assess and discuss the impact that information systems have on the enterprise as a whole, in addition to their current architectures, enabling tools, and project cycles. (Prerequisites: BUSI 1002.)

Technology provides a competitive advantage to those who utilize it most successfully. In this course, students learn that technology can be a valuable tool in optimizing communications for appeal and impact when combined with the use of media. Students explore all aspects of existing and newly-emerging social media and its relationship to business communication. They apply their knowledge of the dynamics of effective communications to sequenced components of a portfolio project using both media and technology for enhanced outcomes. Through this course, students work toward gaining the skills necessary to develop an effective social media plan.

Students in this course are introduced to communication theory and research on persuasion and negotiation. Through the application of theory, this course seeks to help students become more informed, critical senders and receivers of persuasive messages in their professional and everyday lives. Students explore the skills needed to plan, design, and deliver persuasive oral and written messages, while learning to identify and resist undesirable propaganda efforts.

How is communication conducted between a community and private entities and in what ways can this communication affect decision making and outcome of actions? This course prepares students to answer such questions and to understand, appreciate, and apply the fundamentals of public relations (PR). Students learn about the relationships practitioners have with both internal and external communities who are affected by, and who affect, an organization’s actions or planning. Students also build their command of the basic principles and practices of PR, while applying these concepts to real-world scenarios and a written plan that includes the various phases of the PR process. (Prerequisites: COMM 1003.)

The course concludes students’ study in communications as they integrate theory and practice developed throughout the program. Students create a comprehensive communications plan through which they apply concepts and tools appropriate to the needs of a chosen setting based on a thorough assessment of strategic direction, audience or market, advantages, weaknesses, obstacles, and opportunities.