Public Relations
Generating ongoing interest and awareness is a key factor to the success of any product or organization. In this concentration, you will study ways to apply the principles and practices of public relations to generate positive publicity and media coverage. Help develop the skills required to create integrated messaging to leverage media opportunities for your organization and to successfully manage internal and external communications.
Completion Requirements*
- 181 total quarter credit hours
- General education courses (45 cr.)
- Business courses (100 cr.)
- Concentration courses (15 cr.)
- Portfolio course (1 cr.)
- Elective courses (20 cr.)
Estimated time to completion: 4.5 years, depending on individual progress and credits transferred. For a personalized estimate of your time to completion, call your enrollment advisor at 1-866-492-5336.
*If you are currently enrolled or have recently attended a community college or are a CPCU, you may be eligible to transfer courses and accelerate your bachelor’s program at Walden. Contact a Walden enrollment advisor at 1-866-492-5336 to find out if your institution partners with Walden to save you time and money in completing your bachelor’s degree.
Business Courses
| Course Code | Course Title | Credits |
| ACCT 1001 | Accounting I | 5 |
| ACCT 2001 | Accounting II | 5 |
| BUSI 1001 | Introduction to Business | 5 |
| BUSI 2001 | Business Law | 5 |
| BUSI 2002 | Global Business | 5 |
| BUSI 2003 | Operations | 5 |
| MRKT 3001 | Marketing | 5 |
| HRMG 3001 | Human Resource Management | 5 |
| FNCE 3001 | Financial Management | 5 |
| ISYS 3001 | Information Systems in Enterprise | 5 |
| BUSI 3002 | Ethical Leadership | 5 |
| BUSI 3003 | Dynamics of Change | 5 |
| BUSI 3005 | Critical Thinking and Decision-Making | 5 |
| BUSI 3001 | Knowledge Management and Organizational Change | 5 |
| BUSI 3004 | Entrepreneurship for Small Business | 5 |
| BUSI 4001 | Business Capstone Project–Strategic | 5 |
| ECON 1001 | Macroeconomics | 5 |
| ECON 1002 | Microeconomics | 5 |
| ECON 2001 | International Economics | 5 |
| STAT 2001 | Statistics | 5 |
Portfolio Course
| Course Code | Course Title | Credits |
| BUSI 1000 | Developing Student Portfolios | 1 |
Concentration Courses
| Course Code | Course Title | Credits |
| PREL 4101 | Publicity and Public Relations | 5 |
| PREL 4102 | Public Relations and Advertising | 5 |
| PREL 4103 | Crisis Communications | 5 |
Elective Courses
Choose four courses from any concentration or general education category. One course must be from 4xxx courses.
