Marketing Communications
Today’s businesses need creative, knowledgeable marketing professionals who understand the contemporary global and digital economy. Help enhance your ability to positively influence the marketing strategies of your organization with a concentration in Marketing Communications. Explore the challenges of communicating in today’s evolving marketplace. Integrate media planning and modeling tools to develop effective marketing strategies that generate results.
Completion Requirements
- 181 total credit hours
- Foundation course (1 cr.)
- General education courses (45 cr.)
- Core courses (50 cr.)
- Concentration courses (15 cr.)
- Elective courses (65 cr.)
- Capstone course (5 cr.)
Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.
Students may be eligible to transfer up to 135 credits with at least 45 credits (including specific courses) completed at Walden.
Foundation Course (1 cr.)
| Course Code | Course Title | Credits |
| WLDN 1000 | Dynamics of Walden Success: Learning Lab | 1 |
Core Courses (50 cr.)
| Course Code | Course Title | Credits |
| COMM 1002 | Group Presentation and Discussion | 5 |
| COMM 1003 | Introduction to Mass Communication | 5 |
| COMM 1004 | Interpersonal Communication | 5 |
| COMM 2001 | Essentials of Group and Organizational Communication | 5 |
| ENGL 2002 | Professional Writing for Successful Communication | 5 |
| MEDC 3001 | Communicating Through Media and Technology | 5 |
| COMM 3001 | Communication and Thought | 5 |
| PREL 3001 | Principles of Public Relations | 5 |
| BUSI 3005 | Critical Thinking | 5 |
| COMM 4001 | Intercultural Communication | 5 |
| COMM 1005 | Developing Student Portfolios for Communication (optional) | 1 |
Concentration Courses (15 cr.)
| Course Code | Course Title | Credits |
| MRKT 4511 | Marketing Communications | 5 |
| MRKT 4512 | International Marketing Communications | 5 |
| MRKT 4513 | Media Planning and Purchasing | 5 |
Elective Courses (65 cr.)
Select 13 additional courses to fulfill the elective requirement. Choose courses from either general education courses, B.S. in Communication concentration courses, or courses from any of Walden’s bachelor’s degree programs. Individual course prerequisites apply. These 65 credits of electives are in addition to the 5-credit general education elective.Capstone Course (5 cr.)
| Course Code | Course Title | Credits |
| COMM 4901 | Communication Capstone Course | 5 |
For assistance in deciding which online degree concentration fits your goals, request information or speak with an enrollment advisor by calling 1-866-492-5336. A list of international toll-free phone numbers is available for students outside the United States.
