Marketing Communications
In this concentration, you can learn to improve your ability to support the marketing initiatives and strategies of any organization through integrated communications. In this concentration, you will explore the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
Completion Requirements
- 181 total credit hours
- General education courses (45 cr.)
- Core courses (51 cr.)
- Concentration courses (15 cr.)
- Elective courses (65 cr.)
- Capstone course (5 cr.)
Estimated time to completion: 4.5 years, depending on individual progress and credits transferred. For a personalized estimate of your time to completion, call your enrollment advisor at 1-866-492-5336.
Students may be eligible to transfer up to 135 credits with at least 45 credits (including specific courses) completed at Walden.
Core Courses (51 cr.)
| Course Code | Course Title | Credits |
| COMM 1005 | Developing Student Portfolios for Communication | 1 |
| COMM 1002 | Group Presentation and Discussion | 5 |
| COMM 1003 | Introduction to Mass Communication | 5 |
| COMM 1004 | Interpersonal Communication | 5 |
| COMM 2001 | Essentials of Group and Organizational Communication | 5 |
| ENGL 2002 | Professional Writing for Successful Communication | 5 |
| MEDC 3001 | Communicating Through Media and Technology | 5 |
| COMM 3001 | Communication and Thought | 5 |
| PREL 3001 | Principles of Public Relations | 5 |
| BUSI 3005 | Critical Thinking | 5 |
| COMM 4001 | Intercultural Communication | 5 |
Concentration Courses (15 cr.)
| Course Code | Course Title | Credits |
| MRKT 4511 | Marketing Communications | 5 |
| MRKT 4512 | International Marketing Communications | 5 |
| MRKT 4513 | Media Planning and Purchasing | 5 |
Elective Courses (65 cr.)
Choose 13 courses from any B.S. in Communication concentration or general education category. At least 2 courses must be from 3xxx or 4xxx courses.Capstone Course (5 cr.)
| Course Code | Course Title | Credits |
| COMM 4901 | Communication Capstone Course | 5 |
A Degree of Opportunities
Help open the door to a lifetime of career opportunities and personal growth. Distinguish yourself as a lifelong learner with Walden University.
