Marketing
This concentration will help you develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Completion Requirements*
- 181 total quarter credit hours
- Foundation course (1 cr.)
- General education courses (70 cr.)
- Business courses (75 cr.)
- Concentration courses (15 cr.)
- Elective courses (20 cr.)
Time to completion may vary by student, depending on individual progress and credits transferred, if applicable. For a personalized estimate of your time to completion, call an enrollment advisor at 1-866-492-5336.
*If you are currently enrolled or have recently attended a community college or are a CPCU, you may be eligible to transfer courses and accelerate your bachelor’s program at Walden. You should contact a Walden enrollment advisor at 1-866-492-5336 to find out if your institution partners with Walden to save you time and money in completing your bachelor’s degree.
Foundation Course
| Course Code | Course Title | Credits |
| WLDN 1000 | Dynamics of Walden Success: Learning Lab | 1 |
Business Courses
| Course Code | Course Title | Credits |
| ACCT 1003 | Introduction to Accounting I | 5 |
| BUSI 1002 | Introduction to Management and Leadership | 5 |
| BUSI 2001 | Business Law | 5 |
| BUSI 2003 | Operations | 5 |
| MRKT 3001 | Marketing | 5 |
| HRMG 3001 | Human Resource Management | 5 |
| FNCE 3001 | Financial Management | 5 |
| ISYS 3001 | Information Systems in Enterprise | 5 |
| BUSI 3003 | Dynamics of Change | 5 |
| BUSI 3005 | Critical Thinking | 5 |
| BUSI 3008 | Corporate Entrepreneurship | 5 |
| BUSI 4001 | Business Capstone Project–Strategic | 5 |
| MGMT 4401 | Management and Organizational Behavior | 5 |
| ECON 1002 | Microeconomics | 5 |
| STAT 2001 | Statistics | 5 |
| BUSI 1000 | Developing Student Portfolios (optional) | 1 |
Concentration Courses
| Course Code | Course Title | Credits |
| MRKT 4501 | Marketing Management | 5 |
| MRKT 4502 | International Marketing | 5 |
| MRKT 4503 | Case Study: Services Marketing | 5 |
Elective Courses
Choose four courses from any concentration or general education category.For assistance in deciding which online degree concentration fits your goals, request information or speak with an enrollment advisor by calling 1-866-492-5336. A list of international toll-free phone numbers is available for students outside the United States.
